2023-09-17 18:49:32
The appointment is made! This Sunday, September 17 at 9:10 p.m. on M6, Capital lifts the veil on a hot topic that affects most French households: coffee. More specifically, the show focuses on the fierce duel between bean and capsule espresso machines. Julien Courbet and his team of experts immerse you in the heart of a booming market. But before you sit comfortably in front of your screen, we invite you to discover in advance the challenges of this thorny issue.
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A calculator that shakes convictions
The tool in question is a clever calculator which allows you to compare the annual expenses generated by the use of Nespresso capsules and those generated by the purchase of coffee beans. According to the data provided, Nespresso lovers might save a significant amount of money by choosing the right coffee beans and unape machine.
Enter the number of coffees you drink per day with a Nespresso machine.
Changing to save: obvious?
Nespresso fans, attracted by the ease of use and the quality of the coffee, have invested heavily in these expensive machines. This application risks giving rise to bitter regrets, revealing that the cost of Nespresso capsules over a year is significantly higher than that of coffee beans. By allowing savings to be simulated in real time, the tool might well be a game-changer.
Use the calculator
De’Longhi Magnifica S Coffee Grain Machine
FRESHLY GROUND COFFEE: The espresso grinder grinds your coffee only at the time of preparation, and only the quantity necessary, to obtain a perfect result, cup following cup – EASY TO USE: With a simple touch, make all your favorite drinks directly on the control panel – WIDE CHOICE OF…
Best prices
€339.99 See AmazonThese prices were updated on 09/18/2023 by All4affiliates. They are listed in ascending order and excluding delivery costs. Only the prices displayed by merchants are valid.
A revolution in our kitchens orchestrated by the coffee giants
The coffee market is marked by a meteoric rise in bean espresso machines, promoting a “like in a restaurant” using freshly ground beans. Sales have increased dramatically, showing an increase of +70% in 2021, pushing manufacturers to invest more in this niche.
DeLonghi, a dominant player with 65% market share in France, continues to innovate by offering a range of models at varied prices, accessible to a large segment of the population. The hiring of Brad Pitt as the new muse is a bold attempt to surpass Nespresso and its ambassador George Clooney. This exacerbated rivalry is reflected both in product innovations and in companies’ marketing strategies.
Use the calculator
The outsider who shakes up habits
The company Sage, coming straight from Australia, is shaking up the French market following conquering English-speaking countries. It stands out in particular thanks to its interactive barista workshops which reinforce its presence among major household appliance retailers in France. Beyond innovation, it is the ecological advantage of these machines which appeals to 68% of French people, because the coffee grounds are fully compostable.
But behind these advantages lie legitimate questions regarding the quality/price ratio of these products and the strategies deployed to market these devices on a large scale. Will grain machines be able to outperform capsule machines, which are often more affordable to buy?
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Opting for grain and boosting your purchasing power: a reality?
While coffee is one of the most consumed beverages across the globe, the market is seeing the emergence of a revolutionary application. The latter promises to cause dissatisfaction among Nespresso capsule aficionados, by highlighting the substantial savings made by opting for coffee beans.
Beyond simple savings, the entire impact on purchasing power is highlighted. In a tense economic context, where every euro counts, choosing coffee beans appears to be a wise solution for controlling your daily expenses. A necessary awareness to better navigate in a constantly evolving market where offers are multiplying.
Use the calculator
So, is it time to change your habits and opt for a bean espresso machine? Response Sunday evening in Capital on M6!
De’Longhi Magnifica S Coffee Grain Machine
FRESHLY GROUND COFFEE: The espresso grinder grinds your coffee only at the time of preparation, and only the quantity necessary, to obtain a perfect result, cup following cup – EASY TO USE: With a simple touch, make all your favorite drinks directly on the control panel – WIDE CHOICE OF…
Best prices
€339.99 See AmazonThese prices were updated on 09/18/2023 by All4affiliates. They are listed in ascending order and excluding delivery costs. Only the prices displayed by merchants are valid.
Tags : coffee, espresso, coffee machines, savings, purchasing power, ecology, Capital, M6, Nespresso, DeLonghi, Sage, mobile application, daily consumption, coffee market, Brad Pitt, George Clooney, technological innovations.
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