2023-09-12 19:12:11
Like every September, Apple organizes its annual event devoted largely to its popular iPhone. This year, the tech giant is unveiling its latest iPhone 15 lineup.
Apple has just announced the iPhone 15 et 15 Plus, and the big news is a USB-C port widely used on other “Apple” products. The iPhone 15 is now the first iPhone to switch to this USB-C standard also imposed by the European Union.
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Aesthetically, the design is not entirely new for the iPhone 15, this year’s largely resembles the iPhone 14 that came before it, with the iPhone 15 continuing to use a 6.1-inch screen .
All iPhone 15 models will also feature Dynamic Island. This is the pill-shaped cutout that debuted on the iPhone 14 Pro and Pro Max and allows you to see certain notifications and interact with apps. The iPhone 15 also features a DELo Super Retina display, which supports Dolby Vision content with 1600 nits brightness. The maximum brightness of this screen is 2000 nits in direct sunlight, double that of the iPhone 14.
New Satellite Roadside Assistance feature on Apple iPhone 15s
Better photographic ability
The most notable improvement in the iPhone 15 and 15 Plus, aside from the visible USB-C and dynamic island changes, is an improved camera system. The main camera sensor increases to 48 megapixels, up from 12 megapixels on the iPhone 14. There’s also a 12 megapixel telephoto lens, and improvements to portrait mode mean you’ll no longer have to manually switch to portrait mode.
Apple is also improving Night Mode, Live Photos, and Action Mode in the iPhone 15 camera. And if you’re a fan of selfies, the front camera has autofocus and portrait lighting.
Result of an Apple night photo
A16 system chip
Inside the iPhone 15, Apple is also upgrading the A16 chip, the same one found in last year’s iPhone 14 Pro models. Apple also promises “all-day battery life” with the iPhone 15 thanks to a larger battery. iPhone 15 also includes a second-generation UltraWide Band chip, just like the new Apple Watch Series 9. This chip improves connectivity with other devices further away and enables precision searching within the app Locate, so you can more easily find your friends if they have the latest iPhone 15 models.
iPhone 15 Pro in titanium
Apple today presented theiPhone 15 Pro and theiPhone 15 Pro Maxdesigned with aerospace-grade titanium that is both strong and lightweight, to deliver the lightest Pro models ever according to Apple.
Also, an all-new Action button replaces the mute switch used to toggle between ring and silent mode, and provides additional options allowing users to quickly access the camera or flashlight, activate voice memos, focus modes, translation, and accessibility features like magnifying glass. A press and hold gesture with refined haptic feedback and visual cues in the dynamic island confirms the desired function.
Level of photographic detail of the iPhone 15 Pro Max with a 48 megapixel image Apple
Take photography to the next level with the 15 Pro and 15 Pro Max
Powerful camera enhancements deliver the equivalent of seven professional lenses with incredible image quality Apple says, including a more advanced 48MP main camera system that now supports the new default format of 24 MP in very high resolution, the next generation of portraits with focus and depth control, improvements to Night mode and Smart HDR, as well as an all-new camera 5x telephoto lens exclusively on iPhone 15 Pro Max.
L’iPhone 15 Pro and theiPhone 15 Pro Max will be available in four new finishes: black titanium, white titanium, blue titanium and natural titanium. Pre-orders will begin on Friday, September 15, and products will be available from Friday, September 22.
Prices, colors and availability
The iPhone 15 and iPhone 15 Plus will be available in pink, yellow, green, blue and black with storage capacities of 128GB, 256GB and 512GB, starting at CA$1129 and CA$1279.
iPhone 15 Pro and iPhone 15 Pro Max will be available in Black Titanium, White Titanium, Blue Titanium, and Natural Titanium finishes. The iPhone 15 Pro starts at CA$1,449 with storage capacities of 128 GB, 256 GB, 512 GB and 1 TB. The iPhone 15 Pro Max starts at CA$1,749 with storage capacities of 256 GB, 512 GB and 1 TB.
Canadian customers will be able to pre-order the new iPhone 15s starting at 8 a.m. EDT this Friday, September 15, with availability starting Friday, September 22.
Markets disappointed
AAPL stock was down yesterday on the Nasdaq stock exchange. So, following the presentation of the 15 models yesterday at Apple’s Wonderlust event, investors were not impressed – Apple’s stock fell 1.7% at the end of the session, to 176, US$30. They judged that the new models may not be very different from the old ones, which has been the case for several years and only retained from the new features a slightly improved camera and screen and a new pink color.
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