2023-09-15 18:35:22
The team at Podcast yourself has dedicated itself to presenting stories and experiences of experts in the field of communication, with the aim of expanding knowledge and bringing insights to students and professionals in related areas.
The episode released on 09/12/2023 with Flávia Rosário, Marketing Director at Cora, a digital bank, which in 4 years of operation reached the mark of 1 million customers and has around 400 employees, addresses her academic and professional training and several other topics in which the CMO specializes.
“This episode is an opportunity to demystify and explain concepts in relation to corporate communication in marketing strategy, mainly in relation to the 4 or 8 Ps (Product, Price, Place, Promotion) + People, Processes, Positioning and Performance”, says Gabriel Tripodi, podcast producer. “We believe that it is important to understand the professional’s experience, so that we can offer good tips and guidance to young people who dream of occupying prominent positions, not to mention the importance of women increasingly occupying management and leadership positions”, adds Camilo Manfredi, also producer of the program.
During the episode, listeners will have the opportunity to hear Flávia’s personal stories and learn regarding the different points of the importance of data and intelligence in monitoring and measuring marketing and communication results.
Furthermore, the episode also addresses the role of marketing/communication in reputation management and practical examples of actions with a direct impact on the reputation of the company, brands and executives. “Listeners will be invited to reflect on the topics raised, even for those who do not yet work in the area”, says Tripodi.
The episode with Flávia, graduated from the Federal University of Rio de Janeiro, with specializations from Columbia Business School and The Wharton School, is now available for listening on Site, YouTube e Spotify.
For more information regarding Podcast-se and to access all previous episodes, simply visit:
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