2023-09-15 20:00:31
In a store, you need to be critical of everything: from the prices of goods to their location on the shelves. There are 7 main tricks that make you spend more than you intended.
Did you go out to buy bread and come back with bags full of groceries that you don’t really need? Don’t reproach yourself for wastefulness and weak will; most likely, you fell into a trap that the store’s marketers skillfully set for you. Everything from treats to shelf placement is used.
Enticing vegetables
We always “eat” with our eyes first. Will your appetite wake up if you see shelves with buckwheat at the entrance? Hardly. That’s why most often the first section in a store is the fruit and vegetable department. Their bright rich colors lift your spirits and motivate you to shop.
“Besides, if you immediately put a lot of healthy products in your cart, it will mentally give you an indulgence to buy sweets and junk,” says marketer Jana Bowden.
Open plan
Increasingly, supermarkets do not create strict rows of shelves, but alternate them with large areas for their own baking, cooking, and counters with delicacies. The feeling that you are at the market and have come not to one store, but to many, many small ones. This means you need to buy something everywhere. In addition, own bakeries build trust.
Bright price tags
A conditioned reflex has been developed: a yellow price tag is a discount, a red price tag is a huge discount. And even if this is not the case, your hand will naturally reach for the product with bright price tags. Try to think critically and calculate whether there is really any benefit in two packs of porridge for the price of one. It might go bad before you eat it.
When buying a product on sale, think regarding whether you really need it.
Font and chaos
Have you ever had to look for the one that relates to the product you have chosen in a multitude of chaotically located price tags? And the store employees just shrug their shoulders, saying that there are so many things that the price tags can’t even fit neatly. And in general, it was the buyers themselves who mixed everything on the shelves!
Sometimes this is true, but more often than not it is a trick: the buyer thinks that he got the product cheaper, but in fact it was not his price tag. No one will download your license at the checkout if you need a purchase but don’t have time. Therefore, advice: if you are not sure of the price, use special validators to check it (they are available in the trading floors) or contact the seller.
Another dishonesty: the font on the price tag. As a rule, the promotional price or discount card price is written in large numbers, and the regular price next to it in small numbers. If you don’t have a store card or haven’t fulfilled the terms of the promotion, then you made a mistake.
Bread to the left, milk to the right
But where is this bread department: you walk and walk, but it’s still not there. However, you do not go empty-handed – every now and then you throw something into the cart from passing shelves.
And this is what marketers wanted! Departments with the most popular products are located far from each other so that you have time to explore the entire range.
“A functional magnetic resonance imaging study of shoppers’ brains found that following regarding 23 minutes of shopping, people experience psychological burnout,” says Bowden. – We make decisions not rationally, but emotionally. That is, we will quickly take from the shelf what is unnecessary, but enticing.”
The first line usually contains not the freshest products.
Smells and music
Even sounds matter! Everything is clear with the smell – if you come to the store hungry, and there is a smell of rolls, cinnamon, grilled chicken, and even coffee with vanilla, then you are more likely to throw extra products into the basket.
And cheerful, cheerful music puts you in a frivolous mood, drowning out the calculator in your head. Moral – don’t go to the store hungry and listen to your music on headphones.
Cheap – in inconvenient places
We usually pay attention to those products that are located at eye level. Therefore, sellers put the cheaper products on the lower shelves – it’s harder to look at them, and you have to strain to take something from there.
By the way
Another trick is to place products with expiring dates in the first row. This trick is often done with milk: on the first line there are boxes with a three-day date, closer to the wall – today’s or yesterday’s. And only if the product is already very close to expired, a discount can be announced on it.
Source: The Chioce
Источник фото: Freepik aleksandarlittlewolf on Freepik,Freepik,drobotdean on Freepik
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