2023-09-13 09:25:00
Economic uncertainty and the fusion of business and personal travel also mark the future of the sector
MADRID, 13 Sep. (EUROPA PRESS
80% of Spanish travelers take their health and emotional well-being into account when choosing a tourist destination, according to a report prepared by PayPal, which ensures that the majority of travelers actively seek to reduce stress during their vacations, as well as reduce your travel costs.
PayPal has presented its report ‘PayPal Travel in Europe’, in which it examines the trends and purchasing habits of online travel in Spain and Europe during 2023. According to its data, there are several trends that are marking the tourism sector in recent years : personal well-being, social networks and sustainability.
Personal well-being is a growing concern and this is demonstrated by this study, and the vast majority of consumers are booking trips that reduce stress and are making decisions that prioritize their personal health.
In fact, 83% of Spaniards affirm that they have taken trips or taken vacations taking into account their physical and emotional well-being; 81% of those surveyed seek to reduce stress during their getaway and take it into account when booking a trip.
IMPACT OF ECONOMIC UNCERTAINTY.
40% of Spaniards surveyed stated that they do not expect economic uncertainty to change any of their plans; 39% say they plan to travel less and 23% plan to travel more than before. What is repeated in almost all of them is that they are paying special attention to the costs of their trips. 87% of consumers in Spain say they are looking to reduce their travel costs.
In this context of consumer caution, the shopping experience in online channels becomes increasingly relevant.
In this sense, 86% of online buyers trust the security offered by PayPal and 87% of consumers are satisfied with the service that PayPal offers during the transaction process, a factor that 76% of those surveyed take into account. account when purchasing online.
Social networks and television or cinema are also inspiring consumers in Spain when choosing travel and vacation destinations.
For this reason, more than 55% of Spanish consumers have considered a travel or vacation destination because they saw it on social networks. The number of consumers who are inspired by television and cinema is quite similar, at 54%.
SUSTAINABILITY A GROWING VALUE.
Sustainability is also a relevant issue in the travel sector. 57% of consumers say they take into account the environmental impact of their trip, and 61% say they like to be informed regarding their environmental impact. Therefore, 58% of consumers say they use more sustainable travel alternatives when they can.
Another trend highlighted in the report is that business and personal travel are increasingly merging. Spain is the country where people travel the most for business reasons, with 41% of respondents stating that they have had to travel for work recently.
Of them, it is relevant to highlight that 45% say that they always reserve time for leisure during business trips. That is, almost one in two Spaniards takes the opportunity to go sightseeing during their work trips.
Since the COVID-19 pandemic, 41% of all travelers have combined work and leisure trips, a more prominent trend in Spain than in countries such as France (21%) – or Italy (33%).
More than half (59%) of Spaniards say they make more use of their leisure time during their work trips now than before the pandemic. Additionally, there is a slightly higher proportion of consumers who plan to combine work and travel in the future, indicating that this behavior might continue to increase in the coming years.
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