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2023-09-13 06:13:01
Long a rite of autumn, the fall TV season has typically ushered in a wave of network TV shows, new storylines for returning series and special events that advertisers would spend billions of dollars upfront to be a part of.
But fall 2023 will see the triple whammy of continued economic uncertainty, new ad-supported streaming services and a historic double strike in Hollywood.
That begs one question: Is the fall TV season even relevant anymore?
“Today’s consumers have so many more content sources to satiate their attention,” said Mike Proulx, vice president, research director at Forrester.
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