2023-09-12 11:56:31
Two wheels
Culture Moto and Yadea have formalized their partnership in Morocco, which aims to promote responsible and sustainable electric mobility by offering a wide range of products.
Aware of the challenges of the electric mobility revolution and with 60 years of experience in the two-wheeler market in Morocco, Culture Moto is taking a new strategic step by sealing a partnership with Yadea. A partnership under which Culture Moto is the exclusive representative of the international brand Yadea in Morocco.
Yadea, dedicated to innovative, qualitative and sustainable electric mobility solutions, has provided products and services to more than 70 million users in more than 100 countries and regions and ranked world number 1 in annual sales in the industry for 6 years consecutive. By entering the Moroccan market, “Yadea will provide Moroccans with the best products thanks to the incessant search for green technological innovation and compliance with the best international standards,” insist those responsible for the brand. Yadea strives to create a new eco-friendly way of traveling and provide a happy, safe, comfortable and premium driving experience for the local people.
By entering into a strategic partnership with Yadea, Culture Moto enters the “green era” by counting on the world leader to “electrify the lives” of Moroccans, through exciting, innovative two-wheeled vehicles with superior performance and a driving experience considered unrivaled. The Moroccan group wants to contribute to the ecological transition and sustainable development. Major challenges to which Morocco has committed itself resolutely by adopting a proactive policy.
“We are delighted with the trust placed by world leader Yadea in Culture Moto. We share the same values, the same vision and strong ambitions for electric mobility. The partnership strengthens our positioning in the high-potential segment of two-wheeled electric vehicles. Thanks to the support of the world leader, Culture Moto aims to achieve leadership in the electric scooter market in Morocco. Our group is giving itself the means to achieve this strategic objective by expanding its range of products and offering a user experience that meets the expectations and demands of Moroccan consumers,” declared Aziz Kammah, CEO of Culture Moto, during the Yadea official launch event in Morocco.
For her part, Ms. Joy Wang, Africa and Europe Sales Director at Yadea, considered that the launch of Yadea, as the first global brand of two-wheeled electric vehicles, in Morocco, “is part of our international expansion policy. Representing one of the main development trends of the modern transportation system, two-wheeled electric vehicles offer unprecedented advantages in terms of energy efficiency and environmental preservation. The basic technologies of Yadea electric vehicles are innovative and efficient to meet, or even exceed, local and international safety and quality standards.
For the purposes of marketing the Yadea range of electric vehicles, Culture Moto is setting up a vast network in the cities of Casablanca, Marrakech, Tangier, Tétouan, Oujda, Saïdia, Témara, Safi and Tiznit through 20 points of sale. .
Other cities will have to follow in the medium term. Culture Moto offers a wide range of electrical products, priced between 6,000 and 30,000 dirhams.
The offer meets all needs, starting with micromobility up to the implementation of a fleet solution with battery replacement stations for businesses.
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