New “iPhone 15” announced, highest model “Pro Max” priced $100 more than iPhone 14 – Bloomberg

2023-09-12 18:07:00

At an event on the 12th, Apple announced its new flagship smartphone models, the iPhone 15 and iPhone 15 Plus. It has the features of last year’s top model, but the price remains the same. The charging port has been changed to “USB-C”.

The screen size of the new model remains the same at 6.1 inches and 6.7 inches. In addition to being equipped with a higher resolution rear camera and the “A16” chip, an interface called “Dynamic Island” has been added. The presentation, streamed live from Apple headquarters, also unveiled new colors including black, light blue, and yellow.

The price is $799 for the “iPhone15” and $899 for the “iPhone15 Plus.”

The iPhone is Apple’s biggest earner, accounting for regarding half of its total sales.

The iPhone Is Apple’s Top Source of Revenue

Sales from the device account for roughly half of the company’s total

Source: Apple fiscal third-quarter report

The next higher-end model, the iPhone 15 Pro, was priced at $999, the same price as the iPhone 14. The top-of-the-line iPhone 15 Pro Max was priced at $1,199, an increase of $14 to $100.

The new model of the Apple Watch smart watch that was unveiled earlier used environmentally friendly materials.

Much of what was announced had already been reported and lacked novelty, and the stock market’s reaction was lukewarm. Apple’s stock price fell 2.5% at one point.

Original title:Apple Unveils iPhone 15, With Heftier Price for Top Model (2)(excerpt)

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