Apple Keynote: an expected, but agreed presentation

2023-09-12 18:48:00

Apple managers are champions of public presentations, in line with those carried out in his time by the late Steve Jobs, co-founder of the American group. That of Tuesday was expected, but in the opinion of observers, should not contain any particular surprises. A new line of the iPhone family, version 15, the arrival of USB-C at the instigation of the European Commission, a stabilized pricing policy, new satellite connection possibilities, new in-house chips, and a evolution of the power button… Like almost every year since the launch of the iPhone in 2007.

Improved Apple Watch

And, we were hardly surprised by the presentation which ultimately only brought what was expected. Starting with the evolution of the ninth Apple Watch and the Apple Watch Ultra, both powered by new digital engines, and boosted by… learning, so as not to give in to the fashion for intelligence artificial, although that is what it is. A new gesture was also presented, the “double tap”, a double pinch of the fingers which allows you to respond to calls or requests with one hand, like when you walk your dog or drink your coffee while walking. The presentation placed heavy emphasis on the use of recycled materials, the disappearance of leather in accessories, and the efforts that made it possible to make this new Apple Watch “zero carbon”.

The iPhone 12 temporarily withdrawn from the French market due to too powerful waves

iPhone version 15

New connected watches also make it very easy to find a lost iPhone, even in a house. In this regard, the iPhone family will expand on September 22 with a variation number 15 which, as one might imagine, is more advanced than the previous generation and has a USB-C connector. With in particular a satin presentation, an extremely resistant surface glass, new colors, and above all, more advanced photo sensors equipped with a zoom function of 2 to 5 times (on the Pro Max model), this last specificity using an incredible “tetraprism ” allowing the thickness of the device to be reduced. Note the possibility of modifying the focus on one subject or another on a shot already taken. Impressive. The highest model in the range is available in a very trendy, lightweight and very durable titanium alloy version. This latest generation of iPhone also provides emergency access to the satellite network in the event of no terrestrial network, even in Belgium. In the United States, the group will soon launch an emergency call service in the event of a mechanical problem for motorists.

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