2023-09-07 05:01:55
Published on September 7, 2023 at 7:00 Updated on September 7, 2023 at 7:01
“Is laughter the characteristic of man? Cook too! » underlines Emmanuelle Jary, to complete Rabelais’ quote. The YouTube creator of the channel “It’s better when it’s good” is also on track to match Gargantua’s reputation. The little online culinary reports that this fine fork launched in 2016 bring together more than 1.9 million subscribers, all social networks combined. And already, its young quarterly magazine of the same name, full of surveys, recipes and good addresses, the second issue of which appears on newsstands today, has a circulation of 70,000 copies.
Emmanuelle Jary is still surprised by the enthusiasm generated by her shows, where she reveals her natural spontaneity under the camera of her husband Mathieu Pansard. “At first, we did this in our spare time. But in 2019, success really jumped, she recalls. For reasons that I can’t fully explain, a video made in Bourdonné, in Yvelines, at the restaurant Chez Erwann, created a buzz. During the day, we had 2 million views. Today, it has 40 million. »
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