2023-09-09 15:00:00
[ 매드타임스 최영호 기자] The impact on the virtual influencer market, especially the market, was quite significant. Virtual influencers have no risks due to privacy controversies such as drunk driving or school violence, and there are no restrictions because they are literally ‘virtual humans’. It is possible to be active 24 hours a day, overcome the limitations of location, and have no physical limitations. However, at some point, the number of companies looking for virtual influencers decreased. Why? As the novelty of virtual humans pouring out has disappeared, their appeal has disappeared. There is no reason to look for a virtual influencer because there is no story to create following novelty, no human connection, etc.
However, a virtual influencer appeared who was becoming more and more popular. This is the virtual girl group “MAVE: )”. Maeve, who debuted in January of this year, is being evaluated as ‘the new icon of K-pop’ and ‘the future of the metaverse’ by domestic and international media. The reason is relationships with people. People are singing along to Maeve’s song and dancing along. The fandom consumes Maeve’s content like other K-pop idols and awaits her return.
Maeve, who is expanding the new realm of virtual influencers, was selected as a public relations ambassador for the virtual influencer category at “AdAsia 2023 Seoul” held in Seoul in October. This is because Maeve is expected to not only provide a view of the trendiest IT industry, but also best demonstrate the and marketing industry where humanism and tech can become one.
hello. Please introduce yourself briefly.
MAKE NEW WAVE! Hello, this is MAVE:
Siwoo Hello, this is Siwoo, the leader of Maeve.
Jenna Hello, this is Maeve’s older sister line, Jenna.
tyra Hello, this is Maeve’s rapper Tyra.
Marty Hello, this is Maeve’s youngest child, Marty!
How is Maeve different from other girl groups or virtual influencers?
tyra Above all, I think that Maeve’s strong performance is her strong performance. Because you can see a unique stage that transcends time and space!
Jenna And, I think our biggest strength is that we can constantly show our fans around the world our unique charm in a variety of ways. I think the advantage is that you can meet different stories and appearances on great stages, in games, webtoons, and in the metaverse world.
Leader/Main Vocal Siwoo
Are there any special moments or episodes that left an impression on you since your debut?
Marty Above all, I think the most memorable moment is when we learned our fans’ names! Because of our fans, we can continue to sing and work as promotional ambassadors like this haha. This is the most precious memory for me!
Siwoo Today, being selected as an AdAsia promotional ambassador, will be a special moment that I will remember for a long time. lol
Center / Lead Vocal Jenna
As Siwoo said, I was selected as a public relations ambassador for AdAsia 2023 Seoul. Please share your thoughts.
Siwoo We are so honored that Maeve can participate in AdAsia, Asia’s largest and marketing festival, and we are grateful to our fans who sent so much love to help us be selected as an ambassador.
tyra We, Maeve, will support the successful hosting of ‘AdAsia 2023 Seoul’!
What message do you want to convey to your fans and the public as an AdAsia ambassador?
Siwoo I understand that the theme of this event is ‘Transition, Play, Connection’. As good in the digital age carries the meaning of delivering joy and connecting the world through it, we at Maeve also want to do our bit to help more people connect and communicate with each other through good music.
Main Rapper / Main Dancer T-ara
Please tell us regarding your future plans.
Marty Maeve will continue to show good music and good stages in the future. We will become an even better group that continues to present better stages!
Sub Rapper / Sub Dancer Marty
What kind of girl group do you want to be remembered as?
Jenna Just as AdAsia comes to mind when thinking regarding Asia’s largest festival, we also want to become the best group in Asia, and even the best group in the world. I want to be remembered for a long time as a meta idol who creates a new wave.
※ Cover dances taking place around the world
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