2023-09-08 16:56:32
Designer Rui Zhou continues to explore the concept of imperfection. His works often revolve around the interaction between clothing and the body, conveying tension in delicacy. The new body aesthetics and thinking brought by its design allow more women and diverse groups of people to be inspired and recognized, and find different self-expression with confidence. Designer Zhou Rui’s works have appeared in Paris Fashion Week many times and won many domestic and foreign fashion competition awards. Zhou Rui himself was the first Chinese designer to be shortlisted for the LVMH Prize finals, and finally won the 2021 Karl Lagerfeld Prize Jury Special Award.
The adidas Designed by Rui Zhou joint collaboration series uses the duality between beauty and practicality as the design blueprint. It reinterprets Adidas’ sports performance from Rui Zhou’s unique perspective, emphasizing soft and natural comfort, and creating sports that people can wear anytime, anywhere. Ready-to-wear. This special joint series also adheres to the design concept of 22+2 hours a day, creating a different kind of spark. Rui’s unique aesthetic design injects fashionable texture into daily wear for 22 hours of sports life. The other 2 hours of sports time is adidas’s strength.
This series mainly uses violet, space gray, ruby red and black, with gradient colors and striped elements extending the design, injecting a strong sense of the future and sports vitality, forming an impactful visual experience. Drawing inspiration from Adidas’ recycled fabrics and elastic fiber materials, integrating textures, silhouettes and lightweight mesh, designer Rui Zhou used dance-related exercise as inspiration to restructure women’s daily sports context. Fashion styling.
This season contains a total of 5 professional training clothes and 3 daily sportswear, covering a variety of items such as tights, sports bras, vests, sports tops, tight training pants, sports skirts, jackets, slim trousers, etc. In terms of design techniques, Rui’s bold and recognizable hollow design is combined with elastic fabric, which looks full of tension, “unbreakable” and contains strong kinetic energy. The hollow and naked skin design not only visually breaks the dull routine and modifies the body proportions, but also facilitates the stretching of the limbs and a more breathable wearing experience. It is suitable for more female sports scenes, especially dance-related ones. The direction of movement activates the concept of sports aesthetics and gives new meaning to “flexible power”.
The adidas Designed by Rui Zhou joint collaboration series focuses on women, using diverse styles and self-expression as the tentacles of perception. With the help of “sportswear”, a new design vocabulary for Rui, it inspires the new aesthetic power deep in people’s hearts, and Explore the resonance between sports and fashion.
In 22+2 hours, start a flexible and powerful sports life! The adidas x Rui designer joint series will be officially released on September 15th. In trendy buyer stores, you can buy this series at SKP-S in Beijing and Chengdu, B1OCK and Locat in Hangzhou, SND and XC273 in Shanghai, and Commonplace in Beijing. In addition, adidas confirmed APP and Beijing Sanlitun Brand Center, Beijing Xindong’an Brand Center, Chongqing Bayi Brand Center, Shanghai Nanjing East Road Brand Center, Shanghai Huaihai Middle Road Brand Center, and Guangzhou Tianhuan Plaza Sports and Leisure Collection Store are all available for sale. Please pay attention to Adidas official information for details.
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