2023-09-07 07:54:22
Blancpain collaborates with Swatch to create a playful and unexpected version of its iconic Fifty Fathoms scuba diving watch. Five Bioceramic Scuba Fifty Fathoms models celebrate the oceans, the preservation and safeguarding of which are so precious to Blancpain
Blancpain and Swatch are joining forces for an unlimited collection of five models full of joie de vivre, colors and technicality. Together, the two Swatch Group brands dive into the five oceans of the blue planet, combining the best of both brands with innovative watchmaking products, in bioceramics, waterproof and with a mechanical movement with a 90-hour power reserve.
The two brands have come together to create a collection of five watches called Bioceramic Scuba Fifty Fathoms Collection. Each model celebrates one of the five oceans, the preservation of which is so important to Blancpain. It was therefore obvious to choose the Fifty Fathoms by Blancpain, a watch born exactly seventy years ago and which revolutionized watchmaking by becoming the first true diver’s watch.
These five Blancpain X Swatch models are made of bioceramic, a unique and patented blend composed of two-thirds ceramic and one-third biomaterials derived from castor oil. Although the colors chosen for this collaboration clearly indicate that this is not a classic Blancpain watch, all fans and enthusiasts will recognize at first glance multiple criteria and characteristics of the iconic Fifty Fathoms, but also nods to Swatch’s Scuba collection.
The main specificities of the Fifty Fathoms are all present in the Swatch version. The typical case, its unidirectional rotating bezel for measuring dive time and its self-winding movement protected from magnetic fields, in this case the SISTEM51 fitted with the antimagnetic Nivachron™ hairspring.
Bioceramic Scuba Fifty Fathoms © Blancpain x Swatch
For the President and CEO of Blancpain, Marc A. Hayek, this collaboration is very symbolic: “Without Swatch, the Swiss watch industry would simply not have survived and would not have known such a beautiful destiny. This collection is a source of pride for me. We had to collaborate with this pioneering brand, just like us. And, with this collection, she does it perfectly well. Swatch has brilliantly reinterpreted our iconic model, in its own way, with its own look. A great diving enthusiast myself, I really appreciate the sense of detail in this collection and the multiple references to the Fifty Fathoms. Whether it is waterproof to a depth of 91 meters, or fifty fathoms or the nautical length measurement of the fathom – 50 fathoms corresponding to 91 meters – is a fantastic wink. »
The President and CEO of Blancpain, Marc A. Hayek, who himself relaunched the Fifty Fathoms in 2003, was also won over by the tribute paid to nudibranchs on the rotor of the SISTEM51 mechanical movement. “These sea animals are pure wonders of nature. By their improbable shapes and their often shimmering colors, it is a great pleasure to observe them in their element during a dive. They arouse an effect of serenity and cause appeasement. To date, Blancpain, through its Blancpain Ocean Commitment program, has co-financed more than 20 major scientific expeditions and participated in doubling the surface area of marine protected areas around the world.
The new collection of five watches, in new and never seen colors for the original Fifty Fathoms, gives a strong playful touch to Blancpain’s iconic diver’s watch. Each model features the common Blancpain X Swatch logos on the dial and crown. The NATO straps are made from recycled fishing nets, pulled from the bottom of the oceans.
For all those who want to immerse themselves in the discovery of this collection, snorkeling or not, appointment is made from September 9 in one of the selected Swatch points of sale. The watches, presented in a special case linked to diving, will also be exhibited for a few weeks in a selection of Blancpain boutiques, but not for sale.
1694074596
#Blancpain #Blancpain #Swatch #innovative #collaboration #70th #anniversary #Fifty #Fathoms