2023-09-06 22:40:00
We have already spoken a few times regarding the various records conquered by MLS Season Pass — service of Apple TV that broadcasts Major League Soccer games worldwide — since the arrival of Lionel Messi to Inter Miami (one of the American football league teams). Now, however, we finally have more accurate figures on the growth of the service since the Argentine star left for the United States.
According to data from the analysis company Antenna — e published by The Wall Street Journal —, just on July 21st, when Messi made his debut, the MLS Season Pass won no less than 110 thousand new subscribers in the US — almost 20 times more than the number of subscriptions opened the day before, when the streaming service recorded 6,100 new subscriptions.
According to the company, this number of new subscriptions — which contributed to making the month of July the strongest for the streaming service in the US — was even greater than that recorded on the day the MLS Season Pass was made available by Apple. The number of new signings on July 21 was also higher than the opening of the championship, on 2/25.
These data justify the massive disclosure of Messi’s debut by Apple – including by the CEO himselfChief executive officeror executive director.”>1 Tim Cook, who recently shared the information that the number of MLS Season Pass subscribers has more than doubled with the arrival of the star. Antenna’s research, while only covering US subscribers, bears out this trend.
Another interesting fact is that approximately half of new service subscribers from February to July were users who already subscribed to Apple TV+; 15% of those who subscribed to the full season also subscribed to Apple’s movie and series streaming service — which is quite plausible, as the company offers discounts for those who purchase the two services together.
Even, in addition to the discount for Apple TV+ subscribers, the MLS Season Pass is also at a lower price for those who subscribe to the season. As there are few games left until the end of the championship, the plan now costs R$60 for individual subscribers and R$50 for those who already subscribe to TV+.
via 9to5Mac
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