2023-09-06 21:04:18
The proliferation of Quebec ready-to-drink is not regarding to wane. Two companies, Cintech agro-alimentary and Station Agro-Biotech, announced on Wednesday a partnership aimed at supporting the emergence of new individual drinks.
The duty recently reported the enthusiasm of many Quebec entrepreneurs for the creation of original drinks in cans, from iced teas to cocktail imitations, to flavored sparkling waters. However, several start-ups are discouraged by the difficulty of moving from innovation to production and distribution, says Jonathan Robin, founding president of Station Agro-Biotech. They often cannot afford to invest in assembly line machinery. Some of them outsource this step to larger companies, sometimes turning to Ontario, but the volumes requested are often high.
According to Jean Lacroix, president and CEO of Cintech, entrepreneurs are thus forced to produce a large quantity too quickly. The risks of failure are very present. “Up to eight out of ten products don’t stay on the shelves for more than a year,” points out Mr. Lacroix, citing several international and Canadian analyses, including one from the firm Nielsen.
However, those who so wish will in future be able to benefit from a research and development service with Cintech, then use the facilities of the Agro-Biotech Station to manufacture and test a small quantity of products on the market. Indeed, the company behind brands such as the Noroi distillery, the Atypique non-alcoholic beverages and the Le Bilboquet microbrewery has invested in a new plant in order to produce large volumes and compete with the big players in the industry. It will make its old canning line available to Cintech customers.
“If there are truly innovative companies, we might even distribute and market them, thus giving them a hand in the battle for tablets,” commented Mr. Robin.
Larger companies will also be able to use this process to ensure that their new products meet consumer tastes before launching them on a large scale, says Lacroix. According to him, the future of the agri-food industry, in an era where profit margins are thin, depends on such pooling.
“It’s interesting for several companies to come together to invest in modern, robotic technologies, which they will share,” says Mr. Lacroix, adding that they can also share the costs of specialized labor. .
Today, companies must offer new flavors to consumers, who are particularly looking for more natural, more local and more eco-responsible ingredients, notes the CEO of Cintech.
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