2023-09-05 05:31:20
Hugues de Tournemire / Photo credit: DENIS CHARLET / AFP
Olivia Grégoire, Minister Delegate in charge of SMEs, Trade and Crafts, among other things, will inaugurate this Tuesday the “Jouer français” fair which brings together players in the sector who produce in France. The opportunity to ask the question of the health of the French toy market.
The French toy is resisting! This market has found its audience despite competition on the Internet and from the Asian market. Olivia Grégoire, Minister Delegate in charge of SMEs, Trade and Crafts, inaugurates the “Jouer français” fair on Tuesday.
This show brings together players in the sector who produce toys in France. For many, the French specificity is synonymous with customer loyalty. What to find a nice gift for his loved ones, high as three apples.
“The toys are of good quality”
We still have “the wooden garage, the wooden stove, that kind of product… We’ve been selling them for years.” Katty has been a saleswoman in a toy store in Paris for over 20 years. For her, the successes are always the same. Toys made in France, for a part, but like the market, the majority comes from China. The prices are therefore comparable to those charged by the competition. What differentiates this store from the well-known big brand just across the street.
But Joëlle is a regular customer. She came for her grandson’s birthday. “I come there rather than opposite. There are more choices and the toys are of good quality. There, I took a nesting game: he has to put leaves on a tree”, explains grandmother. The recipe seems to be working: the chain of stores is celebrating its 30th anniversary this year.
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