2023-09-04 18:09:00
A Range Rover began offering the service SV Bespoke Comissioning to its customers in Brazil. In this sense, it is a personalization initiative that aims to give the consumer more luxury options from the brand. Already available, the launch took place at the Range Rover House and brought together people and guests to discover the novelty.
An interesting detail is that there is an option for Brazilian customers to curate the car in the country and conclude it in the United Kingdom. In addition, they can get help from global experts or choose to do everything online. Geraldine Ingham is managing director of the brand and commented:
Range Rover is synonymous with exclusivity and luxury. Now, with the new SV personalization service, we invite our most discerning customers to become the creators of a truly unique vehicle – choosing the finishes they desire and being guided by our design team. Combining enhanced personalization with unparalleled refinement and unrivaled capability, the Range Rover continues to offer the ultimate in modern luxury.
With the service, customers can access several options of materials to compose the internal and external finish of the vehicles. This way, people can enjoy a unique design process that takes into account aspects such as themes, colors, veneers and more.
For the interior region, for example, there are 391 colors available for the materials, while the SV Bespoke paint palette provides 230 types of colors to choose from. Even the lettering on the car’s tailgate can be personalized, with alternatives including up to 24-karat gold.
With so many options available, it is possible that the final value exceeds the BRL 2 million. The customization service is available for the Range Rover Autobiography and Range Rover SV models. Finally, also see details regarding the Velar 2023 SUV and what is speculated regarding Volkswagen’s first electric GTI.
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