Swatch hints at a partnership with Blancpain

2023-09-04 17:35:29

Questioned by the AWP agency, the group kicked into touch, calling to wait. (KEYSTONE/Eddy Risch) © KEYSTONE/EDDY RISCH

Published on 04.09.2023

Swatch might soon launch a new partnership, like the one initiated with Omega, with its luxury brand Blancpain. The Bienne watchmaker has published a series of advertisements in the media and on social networks that suggest such cooperation.

On its official Instagram account, the watch group led by Nick Hayek posted an image made up of the five oceans of the planet with the brief message “Blancpain X Swatch” followed by the date “09.09.2023”, i.e. this Saturday.

Questioned by the AWP agency, the group kicked into touch, calling to wait.

This new partnership might resemble the one launched in March 2022 between Omega and the Swatch brand and which gave birth to the coveted “Moonswatch”. Sold for 250 francs each, it is much less expensive than the original Omega model, which starts at 6,000 francs.

ats, awp

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