2023-09-02 19:59:44
Paris, New York, Milan, London. What is missing from the list is Bodelshausen. When we missed Marc Cain at this year’s Fashion Week in Berlin, the excitement was great. With her “Midsummer Night’s Dream”, which was to culminate in the 50th anniversary, Marc Cain compensated for this tension and made the evening more exciting than ever. From Capri to Bodelshausen.
love for Leo
From Stuttgart it is regarding 60 km to Bodelshausen. The Marc Cain headquarters appears there in the finest idyll. Marc Cain, once founded in Capri as a knitwear company, encased the entire façade and also the garden with the lake in its unmistakable leopard pattern. In order to really feel “in the jungle”, you didn’t necessarily have to get on the plane towards the sun, but might simply let yourself be enchanted there. Pure jungle feeling! The real highlight began inside the Leo tent. Fireflies hung from the ceiling like lianas, tropical decoration all around was guaranteed.
The golden “50”
Supermodel Karolína Kurková stepped out of a golden elevator. It was a bit reminiscent of the Versace Show supermodel reunion. Maybe a homage to times gone by. In general, Marc Cain’s entire 50 Years Collection reflected a fascinating journey through the decades and the DNA of the brand. Marc Cain always has his finger on the pulse. The designs of the collection skillfully merged the classics of bygone days with a modern twist.
The models sported red lipstick, pearl necklaces and wavy hairstyles reminiscent of the ‘golden 20s’, although more likely the ‘golden 50s’. But sporty looks with eye-catching patterns and plenty of glitter also loosened up the collection. Whether tutu skirts or glittering coats, feathers, sparkles and fringes made the collection a colorful mix. Silver accents gave the outfits an additional elegance that was broken up by bright colors. Ruffled collars added a touch of romance, while wild animal prints created a wild zoo.
And the best thing regarding the Marc Cain Marc Cain 50 Years Collection is that it’s available to buy now.
Captain on board the Marc Cain 50 Years Show
The end of the show was once more initiated by Karolína Kurková. She walked the catwalk together with founder Helmut Schlotterer. A golden rain and standing ovation provided a goosebump moment in the Marc Cain story. “You are our captain on board the Marc Cain,” it said following the show. After 50 years, Helmut Schlotterer now wants to give something back and is giving away his company to his employees in the form of a foundation so that the Bodelshausen location can be preserved. “The evening moves me deeply,” sums up the founder. In addition to the show, that was probably also due to the guests. Celebrities like Hollywood star Diane Krüger, Lady Amelia and Eliza Spencer, Bettina Zimmermann, Princess Lilly zu Sayn-Wittgenstein or influencers like Leonie Hanne attended the event.
As the sun went down, 50 years of Marc Cain were celebrated. And some even believe to hear a growling animal, but “don’t fear my darling, the lion sleeps tonight.”
Author: Marie Prinz – Photos: KOWA-Berlin
Marc Cain 50th Anniversary Runway Show Photos
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