2023-09-03 01:46:14
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[IFA 2023] Samsung Electronics, “Busan Expo Korea” in downtown Berlin
Digital Daily Issue Date 2023-09-03 10:46:14
Promotional flag installed at the entrance of City Cube Berlin, where the IFA exhibition hall is located [ⓒ 삼성전자]
[디지털데일리 김문기 기자] Samsung Electronics announced that it will promote its activities to attract the ‘2030 Busan Expo (Expo)’ at ‘IFA 2023’, Europe’s largest home appliance exhibition to be held in Berlin, Germany from September 1 to 5.
Samsung Electronics installed a total of 60 promotional flags at the two entrances of City Cube Berlin, where the IFA exhibition hall is located, to publicize the Samsung brand and the Busan Expo. The Busan Expo emblem was included in the new product video screened on the large 20-meter-wide screen prepared in the exhibition hall, and expo cheering phrases were posted throughout the exhibition hall to attract the attention of visitors. In addition, the Busan Expo was highlighted in many places in downtown Berlin.
Samsung Electronics displayed cheering phrases for the Busan Expo in outdoor advertisements at the Alexa branch of Media Markt, a large electronics store. screened
Meanwhile, Samsung Electronics held various activities such as for Busan Expo in line with major global events such as the BIE General Assembly held in Paris, France in June, MWC and ISE held in Barcelona, Spain in February, and the World Economic Forum held in Davos, Switzerland in January. is unfolding
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