2023-09-02 19:22:49
Canceling your subscriptions in three clicks is finally possible. Since Friday, September 1, all companies offering online or physical subscription offers are obliged to offer termination in a few clicks.
Since Friday, September 1, all companies that offer an online or physical subscription offer are obliged to offer their members the possibility of canceling in three clicks.
The measure voted in July 2022 was initially to come into force from June 1, 2023, but the government had finally decided to leave three additional months for all professionals to adapt. Concretely, how will this happen?
As soon as a contract has been concluded, the consumer must have at his disposal a functionality allowing him to terminate his subscription with the greatest simplicity. The opt-out process should become as simple as the opt-in process.
40% of French people pay for a subscription that they do not use
Whether it is a “cancellation” button displayed in bulk on the operator’s site or application, or any other clear and legible device, companies offering subscriptions will be required to offer this option. From now on. If a company does not comply with this new rule, it incurs an administrative fine of up to €75,000.
This measure was created to help the French in the process of unsubscribing, which was often problematic. According to a Ipsos survey published in 2021, 40% of French people paid for a subscription that they did not use. The administrative procedures for unsubscribing were sometimes illegible, complicated or simply missing. Caught in this administrative trap, consumers ended up throwing in the towel despite the loss of money.
1693700597
#Unsubscribe #clicks #law #facilitates #online #cancellations
