Xiaohongshu’s E-commerce Platform ‘Little Oasis’ Announces Closure, Ceasing Operations on October 1

2023-09-02 05:52:15

Yang Liang 2023-09-02 13:52:15

DoNews reported on September 2 that Xiaohongshu’s e-commerce platform “Little Oasis” issued a farewell letter to users a few days ago, announcing that “due to business adjustments” it will cease operations on October 1, and the entire store will suspend sales and remove products. Officially closed.

The official stated that “Little Oasis” has been deeply involved in camping, land sports, skiing, cycling, hiking and other sports scenes, but in the process of business exploration and development, “failed to achieve the expected goal of maximizing the outdoor needs of everyone”, so Finally decided to shut down.

In terms of follow-up following-sales, users can contact customer service through the product page of the Little Oasis channel and historical orders. After the store is officially closed, users can process feedback through the “apply for following-sales” on the order page.

“Little Oasis” was launched in the early days of the main categories of beauty, skin care, fashion home, etc., and then changed its product positioning in March 2022. It mainly sells outdoor activities such as camping, cycling, Luya, skiing, and surfing. Mainly focus on outdoor trendy clothing and camping equipment, and most of them are niche brands.

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