2023-09-01 06:16:55
Reporter Kim Seung-han, Money Today | 2023.09.01 15:16
SKT LGU+, Galaxy S23 subsidy up to 500,000 won… 3 times increase
A move to check the iPhone 15, which will be released on the 13th
Galaxy S23 Series./Photo = Samsung Electronics Samsung Electronics has increased more than 3 times (maximum standard) of the ‘Galaxy S23’ series released last February. It is interpreted as a strategy to check the ‘iPhone 15’, which Apple will unveil at dawn on the 13th, and to compete head-on with a ‘bar type’ smartphone.
According to the industry on the 1st, SK Telecom and LG Uplus increased the public support for the Galaxy S23 Series 512 GB model from 84,000 to 230,000 won to 280,000 to 500,000 won. By carrier, SK Telecom raised the price from 131,000 to 170,000 won to 287,000 to 500,000 won, and LG U+ from 84,000 to 230,000 won to 280,000 to 500,000 won. KT maintains 85,000 to 240,000 won as before.
The public announcement subsidy is a system that gives a certain amount of discount from the terminal price. Carriers and manufacturers share a certain percentage. When purchasing a mobile phone for the first time, you must choose between a public subsidy and an optional contract discount. Selective contract discount offers a 25% discount on monthly communication charges.
This is not the first time that the galaxy s23 public support has been increased. On April 14th of this year, the 3 carriers increased the public support from 84,000 to 240,000 won to 255,000 to 500,000 won in two months following the release of the Galaxy S23. Then, as the ‘Galaxy Zflip5 · Fold5’ was released, we adjusted the Galaxy S23 support money back to the original point on the 4th of last month to increase the sales of the foldouble phone as much as possible. A month later, on the same day, the subsidy was raised once more.
The industry sees this increase in public support as a move to check the iPhone 15, which will be released on the 13th. It is interpreted as a strategy to put the galaxy s23 on the front with a new foldouble phone and put it back with a bar (bar) smartphone. In particular, with the prospect that the price of the’Pro’ series, the top model of the iPhone 15, will be 100 dollars (regarding 130,000 won) more expensive than the previous one, the intention is to lower the actual purchase price to compete with price competitiveness.
With the increase of this public support money, you can purchase the Galaxy S23 512 GB (127 won) model for 70 won. If SK Telecom receives a maximum public subsidy of 500,000 won (using a rate plan of 120,000 won), the actual purchase price will be 776,000 won. If an additional subsidy of 75,000 won (15% of the publicly announced subsidy) is added to this, the price of the device drops to 701,000 won. However, additional subsidy is supported at the official online store, but offline payment is different for each agency, so you need to carefully consider it when purchasing. Whether or not additional subsidies are paid is up to the agency.
However, for now, the optional contract discount is advantageous. Although the public announcement subsidy increased significantly, it was more advantageous to choose the optional contract discount by up to 280,000 won. If you use the 130,000 won rate plan (LG U+’s ‘Signature’) when purchasing with an optional contract discount, you can get a total discount of 780,000 won for 24 months. The public subsidy for the same plan is 500,000 won.
Meanwhile, the Galaxy S23 Series sold 1.09 million units in pre-orders last February (7th) and recorded an all-time box office hit. This is more than the 1,017,000 Galaxy S22 (pre-order period 8 days) series, which recorded the highest number of all time Galaxy S series. Considering that the pre-sale period was short for a day, the Galaxy S23 recorded better grades in a short period of time.
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