2023-08-30 12:05:02
Already committed alongside Olympique Lyonnais in the past, Betclic, an authorized online gaming operator and the leader in sports betting in several European countries, is returning as the club’s Official Partner for the next three seasons (until June 30, 2026). This agreement, concluded in collaboration with the Sportfive agency, an international sports marketing agency, will allow the two brands to reactivate their shared synergies, and to renew a close relationship, initiated in the early 2010s when the brand was present on the jersey. professional players.
As part of this new partnership, the brand’s presence will be available on the Groupama Stadium’s double LED display system, and through numerous digital activations. In addition, Betclic will be able to rely on a system of hospitality services, in order to bring the Olympique Lyonnais experience to life in a privileged way for its community of players.
Cyrille Groll Commercial Development Director of Olympique Lyonnais “We are particularly pleased with the return of Betclic to our community of partners. This commitment for 3 seasons embodies the long-standing trust shared between our two brands and a perfect knowledge of our respective ecosystems which will facilitate collaboration between our teams in order to offer the best experience to our fans. »
Nicolas Béraud Founder and Managing Director of Betclic “Football is the favorite sport of our community of players. OL is a club whose values we share, particularly in terms of fan engagement. I am convinced that together we will be able to offer OL fans experiences that will strengthen their passion for this great club and, more broadly, make French football live stronger! »
Laurent Moretti, Managing Director France of Sportfive : “It’s always a pleasure for us to see 2 names, 2 brands come together. We are happy to support OL and Betclic in their new history, a meaningful partnership combining values and passion. An alliance that continues off the pitch to provide as many OL fans as possible with memorable experiences. »
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