2023-08-29 17:33:00
In Belgium, no less than 49% of the population are overweight, of which 16% are affected by obesity. According to a latest study, supermarkets are partly responsible. Belga By the editorial staff Published on 08/29/2023 at 11:45
According to the latest data on the health of Belgians, dating from 2018, overweight and obesity are gaining ground. Supermarkets are particularly involved in this development, according to a study published in the BMC review.
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A sample of 55 supermarkets from five chains (Colruyt, Delhaize, Carrefour, Aldi and Lidl) in 16 Flemish municipalities was analyzed in 2022, of which around 64% were in the most disadvantaged socio-economic areas. In this study, the ratio between healthy and unhealthy foods on the shelves, their proportion at the checkouts and at the ends of the aisles, as well as the promotions were measured. And the results are striking…
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Food environments in supermarkets in Flanders were thus found to be generally unhealthy, and this is particularly the case in low-income areas.
Thus, over a radius of 10 meters long, only 3.6 meters on average contained healthy food. At the checkouts, an average of 97.5% of the food available was ultra-processed, compared to 72.2% and 58.5% at the front and back ends of the shelves. According to the study, this disposition was reinforced by the presence of marketing messages on the packaging, in particular on confectionery and sweet biscuits.
“Our results indicate that consumers are currently encouraged to buy unhealthy rather than healthy food products,” the study concludes.
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