Why abusive marketing reduces the right to breastfeeding

2023-08-27 04:00:00

In In Argentina, only 44% of babies are exclusively breastfed until the sixth month of life. One of the main factors affecting the right to breastfeed is the “abusive marketing of infant formulas and modified milk for children”, warned the Argentine Association of Public Health, the International League of La Leche, the Argentine Society of Pediatrics and the FUNDEPS and FIC foundations, among 9 other organizations, with the support of Unicef.

They did so because various products, known as breastmilk substitutes, are promoted through unregulated and digital media. Nutrition and health claims are included in messages. However, experts warned that these products can have negative effects on the nutrition and health of babies and their mothers. They also carry unfavorable environmental and economic impacts.

This abusive marketing is detrimental to breastfeeding and its benefits. It is known that if the baby accesses breastfeeding for more than 6 months, its risk of death is reduced by 22%. The risk of her suffering from diarrhea is also lowered by 50% and respiratory diseases in 33%. National and international health organizations recommend that the baby should be breastfed from the first hour of life.

They demand the prohibition of any mention or declaration of nutritional and health properties in the labeling of artificial milk

You must have access to exclusive breastfeeding for the first 6 months. Breastfeeding should then continue until two years of life or longer along with the introduction of appropriate complementary foods.

Infant formulas are necessary only in situations in which breastfeeding is contraindicated or in which it is not desired and in an autonomous and informed way it is decided not to breastfeed.

comprehensive law

The 14 organizations They demand the enactment of a comprehensive national law in the country. This rule should regulate the marketing of substitutes, bottles, teats, pacifiers and complementary foods.

Any mention or declaration of nutritional and health properties on the labeling, any form of , promotion and sponsorship of the designated products should also be prohibited.

Any conflict of interest in health institutions and professional associations should be regulated. In addition, there should be an effective and transparent system for monitoring, inspection and application of sanctions.


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#abusive #marketing #reduces #breastfeeding

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