2023-08-25 08:56:43
The rules of the game when it comes to recruitment have changed since the Covid era. But companies struggle to understand this and continue to lack transparency in their job offers.
Everything has changed on the recruiting front in France. The Covid has reshuffled the cards of priorities for candidates or even executives in office. In addition to remuneration, the flexibility of the organization, benefits, values or even respect for personal life are at the heart of the concerns and therefore of the search criteria.
At the same time, the shortage of candidates in many sectors reverses the balance of power, which allows people looking for a job to play the card of selection and reflection.
Have companies understood this paradigm shift? Not really. According to a study* by Indeed, recruitment methods and in particular the content of advertisements have ultimately changed little in recent months, resulting in “disillusionment” among candidates, underlines the platform.
Salary often missing from ads
“Job seekers have the feeling that information is too often missing in the advertisements written by recruiters: the remuneration, for two thirds of the candidates (66%), the advantages offered by the company (56%), the working hours (49%)”.
And in fact, “only 36% of recruiters declare that they systematically mention remuneration in their offers; 32% working hours and 29% the benefits offered by the company” can we read.
In addition, 78% of recruiters do not systematically mention the number of days of telework and 22% have never even mentioned it in their job offers.
“However, this information is an integral part of the job, and candidates want to see it appear in the offers they consult. Between unspoken and artifice, the job offer can quickly bring its share of disillusions” underlines the platform job search.
Worse, the tendency to embellish the proposed position remains commonplace. “Only 39% of recruiters are completely transparent when describing the positions they are looking to recruit for. 13% even go so far as to think that they are not being honest when describing the job”.
dialogue of the deaf
Result, job interviews that turn into a dialogue of the deaf and disappointments as a result. 94% of recruiters believe that the candidate should not hesitate to talk regarding compensation, benefits (93%) or hours (91%).
Especially since 26% of recruiters consider the subject of salaries as taboo, as does the question of teleworking (39%).
In the end, 59% of job seekers have already accepted a position without having managed to ask all the questions they considered important during one or more interviews.
But given this reversed balance of power, the candidate now has the last word.
“Candidates are more and more demanding, particularly in terms of teleworking, home-to-work distance by bike, the environment, meaning, benevolent management. And some are able to accept a promise of employment and finally give up because all the boxes are not checked” explained a few months ago to BFM Business Yamina Moukah, headhunter and founder of the agency Seeking Susan.
“The market has evolved, they have seen their parents being mistreated by companies. Recruiters must now change their approach,” she continues.
*study conducted by OpinionWay for Indeed in June 2023 among 637 “job seekers” employees (employed and actively or passively looking for a new job) from a representative sample of the population of employees in private companies with 20 employees and more in France; and 547 “recruiting” employees (employees who supervise at least one person and participate in the recruitment process in their company) from a representative sample of the population of employees of private companies with 20 or more employees in France. The two samples were drawn using the quota method.
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