2023-08-23 20:15:21
After the announcement of Apple Podcasts regarding the arrival of new, more detailed statistics for their creators, the Spotify didn’t waste time and also presentedtoday at Podcast Conference, new features for podcast owners. One of the novelties to be implemented in the Spotify for Podcasters it is precisely a broader range of statistics to track the ratings and monetization of programs.
More specifically, creators will “soon” have access to impression data for podcasts and their individual episodes for a period of 30 days. The interesting thing is that the origins of the impressions will also be shown, such as from the Spotify home screen, from the search or from the library.
Furthermore, according to TechCrunchbegan to be made available today by Megaphone — Spotify’s hosting company — other data on Spotify Audience Network Performance Dashboard. There, you can check the average listening time of each episode, as well as segmentation of impressions, such as by episode, location of the ad and region of the listener.
To improve the process of discovering new podcasts, Spotify will add automatically generated tags to the application, which will allow listeners to access search results for any creator, making it easier to search for content created by the person/producer or podcast in question. Tips will also be given to increase views in various ways, such as improving the page or episode descriptions.
Still in the field of statistics, creators will also have access to more data on monetization tools offered by the streaming service. You will be able to more accurately monitor your earnings from resources such as ambassador and Automated Ads program ads, as well as subscriptions, being able to track the performance of campaigns and the number of subscribers.
In addition to these stat-related increments, Spotify announced new options for customizing podcasts. It will be possible, in addition to commenting on the program, to insert links to your social networks in a podcast bio, as well as highlight an episode on the program’s page as the best chapter for new listeners to start following it.
Another novelty is the presenter’s recommendations, in which up to two other contents from other creators can be shown, whether songs, albums or other podcasts. With the potential to drive these network content referrals, recommendations will be displayed under the “Like this style” tab.
This news will reach creators in the northern hemisphere fall (our spring) and will also be available to those who do not host their podcasts on Spotify.
The possibility of adding a promotional banner was also recalled, using the Spotify Open Accessattracting listeners to subscriptions including exclusive content performed on third-party services such as Patreonbut with the content being hosted on Spotify itself.
Finally, a very interesting new possibility for customization is choosing the podcast excerpt that will appear as a preview in the podcast feed on the Spotify home screen, where users can discover new content. Before this novelty, which will become available from next October, the preview was automatically generated using machine learning.
As you can see, the Swedish company is wasting no time in attracting creators to its podcast platform, also adding features to improve usability on the audience side. As the new features roll out over the coming months, creators will be able to take advantage of the newest stat tracking tools, similar to those added to Apple Podcasts.
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