‘Gal’ Fifty Fifty biased broadcast ‘Aftermath’… Boycott of advertising companies

2023-08-23 21:01:00

Money Today Reporter Park Hyo-joo | 2023.08.24 06:01

Girl group FIFTY FIFTY is performing a popular song at a press conference held at Ilji Art Hall in Gangnam-gu, Seoul on the followingnoon of April 13. /Photo=Reporter Lee Dong-hoon photoguy@The controversy over the biased broadcasting of SBS’ ‘I want to know that’ (Gal), which shed light on the group Fifty Fifty incident, is spreading to a boycott of companies that participated in production support following the program boycott. On the 22nd, an article titled ‘I want to know the advertiser’s phone number’ spread in various online communities.

In the article, “It is effective even if 100 people are in two places a day. In the past, both the PD notebook and the Chosun Gumasa advertisements were blown away, but this time, let’s blow all the advertisements for I want to know,” along with supporting the production of the egg broadcast or . There was a list of companies in progress and their phone numbers.

Along with this, a simple complaint method was also provided. The text said, “Do not fight with any two companies from 9:00 am to 6:00 pm, and politely request that the advertisement be stopped because of the unfairness of ‘I want to know’.” We recognize the seriousness,” he explained.

In fact, the drama Chosun Kumasa, which was organized on SBS, ended following only two episodes of the broadcasting group as all sponsors canceled sponsorships in response to viewer protests over the controversy over distortion of history.

The move to boycott companies this time is interpreted as an attempt to put pressure on GR, who is not taking a position despite the controversy over biased broadcasting.
/Picture = Online Community Previously, on the 19th, Grahl aired an episode titled ‘Billboard and Girl Groups – Who Broke Their Wings’. Before the broadcast, viewers had expectations that the exclusive contract dispute between Fifty Fifty and the agency Attract would be dealt with in depth. However, through interviews with Fifty Fifty members aides, Grahl’s side captured the view that ‘members = victims’. In particular, issues such as the filing of trademarks by Fifty Fifty members or the falsification of academic background and resume by the CEO of Dugiverse, an outsourcing company for the Fifty Fifty Music Project, were not addressed at all. Also, some untrue content was exported as if it were true.

In addition to this, in order to highlight Fifty Fifty’s Billboard performance, they compared BLACKPINK and New Jeans, which are completely unrelated groups. In addition, he mentioned BTS, saying without context, “It is true that no one paid attention to the countless idols who disappeared without a name behind BTS until they stood tall as a world-class group.”

The followingshock was fierce. After the broadcast, suspicion of biased broadcasting arose, and complaints were flooded to the point that the viewer bulletin board was paralyzed. Some even voiced the voice of ‘abolition of the program’.

In addition, there was a boycott movement saying ‘I will not watch the broadcast’, and MC Kim Sang-joong, who read a handwritten letter written by Fifty Fifty members on the broadcast and mentioned BTS, is also sparking fire.

[저작권자 @머니투데이, 무단전재 및 재배포 금지]

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