2023-08-20 10:10:45
YouTube has been the dominant force in streaming video for well over a decade, with music being a big driver of this app’s growth, and over the years, there seems to have been a demographic shift in YouTube’s audience.
While commercial music videos once dominated the rankings for the most viewed videos on YouTube, they have recently faced stiff competition from an unlikely source, nursery rhymes and educational videos for children.
In 2016, the popular video, Baby Shark, was launched by Korean education brand Pinkfong, and became the first ever music video to surpass 10 billion views in January 2021.
9 of the top 20 most watched YouTube videos today offer content geared towards children.
With a total of 13 billion views today, “Baby Shark” has surpassed Luis Fonsi’s “Despacito” music video (previously the most watched YouTube video) with nearly 5 billion views.
Other popular music videos focusing on children include Johny Johny Yes Papa, “Bath Song”, “Shape of You” and “See You Again”.
Attractive or educational?
While many attribute the popularity of children-focused videos to repetitive lyrics, familiar nursery rhymes, or catchy music you can’t get out of your head, research suggests otherwise.
A study conducted by the Pew Research Center found that YouTube plays a major role in providing content to children.
Whereas, 81% of parents of children aged 11 and under allow their children to watch YouTube, with 35% of these children using the platform regularly.
This has become a lucrative business too, as in 2021, the company behind Cocomelon and other popular children’s channels will be acquired for around $3 billion.
If these trends continue, we may see more kids-focused content climb the top 20 in the future as well.
According to visualcapitalist data, the list of the 20 most viewed YouTube videos includes:
Baby Shark Dance – regarding 13 billion views
Despacito – regarding 8.2 billion views
Johny Johny Yes Papa – regarding 6.7 billion views
Bath Song – regarding 6.3 billion views
Shape of You – regarding 6 billion views
See You Again – regarding 5.9 billion views
Wheels on the Bus – regarding 5.4 billion views
Phonics Song with TWO Words – regarding 5.4 billion views
Uptown Funk – regarding 4.9 billion views
Learning Colors – Colorful Eggs on a Farm – 4.9 billion views
Gangnam Style – regarding 4.8 billion views
Masha and The Bear – Episode 17 – regarding 4.5 billion views
Dame Tu Cosita – regarding 4.4 billion views
Axel F – regarding 3.9 billion views
Sugar – regarding 3.9 billion views
Roar – regarding 3.8 billion views
Counting Stars – regarding 3.8 billion views
Baa Baa Black Sheep – regarding 3.7 billion views
Sorry – regarding 3.6 billion views
Waka Waka (This Time for Africa) – regarding 3.6 billion views. Agencies
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