City of Lille’s Braderie Promotion Goes Viral on Social Media: Love it or Hate it?

2023-08-19 18:50:17

Par Laurine Pollavini
Published on August 19, 23 at 8:12 p.m. updated on August 19, 23 at 8:50 p.m. See my news Follow Lille News The City of Lille has released a clip to promote the Braderie de Lille © Screenshot – Youtube City of Lille

Surely you have already seen it pass! On Friday August 18, 2023, the City of Lille published a video on its social networks to promote the Braderie de Lille. For this, the city has taken up a famous song by Dalida. But the “back-to-school tube” caused a lot of talk on social networks.

Divided opinions

On Youtube, the clip already has more than a thousand views. On Facebook, the video has reached 200,000 views and the comment space is divided. On the one hand, those who love the clip and praise the communication. “Well done, I’m a fan! “, ” awesome ! “Or” excellent “might we read on the social network.

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On the other, some Internet users seemed more skeptical regarding the clip: “By far, I prefer the real Dalida”, “How much is all this useless campaign? “, “awful”, “the level of cringe”. However, these opinions are in the minority and the vast majority of Internet users seem to have appreciated the song.

As a reminder, this year the City of Lille has decided to go all out with the posters. They immerse you in hits known throughout France with more or less subtle references. So we sell off?

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