Why is Gong Cha Popular Overseas but Not in Taiwan?

2023-08-19 14:10:11

Life Center / Reported by Jiang Jirong

Gong Cha is very popular abroad. (Photo/Flipping Zigong Tea GONG CHA Facebook)

There are a wide variety of hand shake drinks shops in Taiwan, and each brand has its own supporters. A netizen named “Gong Cha” in the PO article. It is obviously a hand-cranked shop in Taiwan, and it is also very popular overseas. Why is it not popular in Taiwan, and it does not have more branches than other time-honored chain beverage stores? As soon as the post came out, it immediately sparked heated discussions.

The original PO pointed out on PTT that Gongcha was originally a hand-cranked shop in Taiwan, but it is not like the time-honored brands 50 Lan, Qingxin, and Comebuy that have opened a bunch of them, and it has not been popular for a while like Qingyu and Kemo. But tribute tea is very popular overseas. One of the most common brands in Japan during the Zhennai Rebellion was tribute tea. There are even more than 700 stores in South Korea, over 100 stores in Japan, 150 stores in the Philippines, and regarding 100 stores in Australia. There are 51 stores in Malaysia, but I did not expect that there are only 31 stores in Taiwan. The original PO asked curiously, “Why is tribute tea popular abroad, but not so popular in Taiwan?”

Gongcha is blooming everywhere, with more than 1,800 stores around the world. (Photo/photographed by reporter Chen Yi)

As soon as the post came out, there was heated discussion. Netizens answered, “There is a lot of internal competition in Taiwan, and the focus of development has been shifted to overseas companies in advance”, “Taiwan’s competition is too great”, “Taiwan’s competition is too strong, and tribute tea is sold to South Korea”, “It is sold to Korean businessmen because they are not popular in Taiwan”, “Instead of fighting in the red sea of ​​hand-cranked drinks in Taiwan, it is smart to go to neighboring countries in Asia to open up blue oceans”, “Taiwan is the bloody battleground of beverage stores “, “Profits overseas should be relatively high, following all, other countries have no established impression of the price of handshake drinks.”

It is understood that Gong Cha was founded in 2006 and made its fortune in Kaohsiung. From 2017 to 2019, its equity was successively acquired by South Korean and British businessmen and became a foreign-funded enterprise in Taiwan. According to the introduction on the official website, the original meaning of Gongcha is “good tea from all over the country to pay tribute to the imperial court”, which represents the highest quality requirements and self-expectations. At present, bright flowers have bloomed in more than 20 regions around the world, with more than 1,800 households.

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