2023-08-19 03:05:37
Rovio Sega Sega Sammy earlier completed the acquisition of Angry Birds developer Rovio for a total of $776 million. Sega announced its willingness to acquire in April, but there are still many regulatory procedures to go through, so it is now officially completing the acquisition. Among the IPs held by Rovio, the most important one is probably the slightly outdated Angry Birds, but the purpose of Sega’s acquisition of Rovio must not be for its IP. After the acquisition of Rovio, Sega will obtain a complete mobile game development, publishing and structure, and can turn its own IP such as Sonic Boy into games as soon as possible to make profits. In April, CEO Satomi Haruki said that the mobile game market has particularly high potential, and Sega’s long-term goal is to accelerate its expansion in the mobile game market. Of course, the development of new mobile games is bound to take some time, but we should expect more Angry Birds characters to perform on the same stage with Sega’s characters. Although it is said that Angry Birds is no longer as popular as it was ten years ago, there should still be a lot of players with feelings, and they will be happy to see new developments in Angry Birds!
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