2023-08-17 11:16:21
Hugues de Tournemire // Photo credit: AFP
This week marks the start of the 2023 literary season. An event which, while it still attracts a few customers, has seen its importance diminish since the end of the health crisis. From now on, the French no longer need a special occasion to storm their bookstores, to the delight of booksellers.
The start of the school year is approaching and with it, that of the literary world. Like every year, the shelves of these shops are filled with new products. What attract customers and offer a breath of fresh air for booksellers? Not really ! For this Parisian bookstore, the literary season is every day. Carole, a client for 20 years, does not go a week without coming to find something to satisfy her thirst for reading.
Customers who like to browse the shelves
“It’s a kind of ritual: either I want a book and I come to see what I can find there, otherwise I come for a walk and it’s a book that comes to me,” he explains. -she at the microphone of Europe 1. “I work at the heart: if there is an author who I liked, I will read several in a row from this author”, continues the loyal customer.
And it’s the same for Bruno: back to school or not, he regularly walks the shelves: “I go very very often” declares this keen reader. “I read two or three books a week. It’s a relationship (with editor’s note booksellers) which has become friendly!” he jokes.
“There is a curiosity, an appetite, a desire”
A craze that delights Danielle Cillien-Sabatier, director of the Galignani bookstore: “There is a curiosity, an appetite, a desire, readers have found their way back to bookstores! When they mightn’t go, let them missed, that we were classified during a ‘non-essential business’ period… All of this motivated everyone to come back and express their deep attachment to their bookseller,” she says.
According to the GFK institute, in the first quarter of 2023, the book market represented 850 million euros, 19% more than over the same period in 2019.
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