2023-08-16 22:43:13
The Associated Press (AP) issued guidelines on artificial intelligence (AI), saying the tool might not be used to create publishable content and images, while encouraging its employees to familiarize themselves with the technology.
The AP is one of a handful of media outlets that have begun to adopt rules on how to integrate technological tools like “ChatGPT”, which are developing at breakneck speed, into their work.
AP Vice President of Journalistic Standards and Inclusion Amanda Barrett said Wednesday that the news agency wanted to give employees a good way to understand how to experiment while still maintaining a level of safety.
Journalism think tank ‘Poynter Institute’, saying this is a ‘pivotal moment’ in the industry, was urging media outlets this spring to have journalistic standards for the use of AI. , and to share these policies with readers and viewers.
Generative AI has the ability to create text, images, audio, and video on command, but is not yet quite capable of distinguishing between fact and fiction, which sometimes creates “hallucination”.
As a result, the AP decided that material produced by the AI should be carefully reviewed, as should material from any other news source. Similarly, an AI-generated photo, video, or audio segment should not be used at AP unless the edited material is itself the subject of a news story.
The AP experimented with simpler forms of AI for a decade, using it to create short dispatches from sports or financial results. Ms. Barrett said the AP wants to “enter this new phase with caution, making sure to protect our journalism and our credibility”.
High profile cases of “hallucinations” or AI-invented facts make it important for consumers to know that standards are in place to “ensure that the content they read, watch and listen to is verified, credible and as fair as possible,” Poynter said in an op-ed.
News organizations have found some benefits of generative AI outside of publishing: the technology can, for example, help AP’s editors gather summaries of in-the-making stories that are sent to its media subscribers. AI can also help create headlines or generate story topics, Wired magazine said.
Insider media editor Nicholas Carlson explained that the AI might suggest possible edits to make an article more concise and readable, or suggest possible questions for an interview.
Journalists have expressed concern that AI might one day replace humans in newsrooms. This issue is generating intense interest, for example, in contract negotiations between the AP and its union, the News Media Guild.
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