2023-08-13 10:34:28
Apple seems to be discontinuing the iTunes Movie Trailers iPhone app According to a report by MacRumors, an unrelated banner on the iTunes Movie Trailers website announces the move, indicating that the Apple TV app is the new destination for iTunes Movie Trailers. According to the report, a similar banner has now appeared in Apple’s iOS and tvOS apps. Some Apple TV users in the US have noticed a new clip within the TV app titled “Watch the Latest Trailers,” which features a primary selection card displaying the original iTunes Movie Trailers logo. However, this section is specifically titled “Movie and TV Ads”. According to MacRumors, this logo first appeared on August 9th. If you’re still looking for trailers, The Verge was able to check that there’s a new “Movie and TV Trailers” section under the Apple TV app’s Store menu, but it’s a bit hidden — you’ll need to scroll down farther in the Store listing to find the Movies & TV Trailers icon. . In 2011, Apple introduced a free app designed for iPhone and iPad users, providing easy access to the vast collection of promotional videos in the company’s library. The expected discontinuation of this app is consistent with Apple’s strategy to phase out the iTunes brand, as the company aims to consolidate all of its video content under a unified umbrella. The report did not mention whether Apple intends to remove the iTunes Movie Trailers site. Initially called “QuickTime Movie Trailers” and launched by Apple in the 1990s, the site was created to demonstrate the capabilities of Apple QuickTime software in hosting downloadable HD movie trailers on the Internet.
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