2023-08-11 14:31:15
A Le Prö Cosmetics recently launched its resale program aimed at hairdressers and beauty salons, strategically aiming at increasing the average ticket and diversifying the options offered to customers. The brand offers hairdressers the opportunity to market the products directly to their clients.
The initiative allows hairdressers and beauty salons to associate with the brand to earn profit through the resale of home care cosmetics. By becoming authorized resellers, beauty salons can add value to their services by offering premium at-home hair care products.
“The program not only strengthens ties between beauty salons and their clients, but also enables the introduction of continuous treatment at home, reinforcing loyalty and contributing to an increase in salon profits”, explains Júlia Kosaka, brand representative.
With the reseller program, Le Prö Cosmetics not only aims to not only provide an additional source of revenue for the salons, but also to enrich the customer experience. The focus is on enabling hairdressers to provide effective and personalized hair care products to their clients so that they can continue to properly care for their hair at home.
“And, of course, this program is not just regarding increasing salon revenue. It’s a way to empower hairdressers as experts and advocates for ongoing hair care. They have the expertise to recommend specific products that complement professional treatments and maintain desired long-term results. In this way, our products are not just more items on salon shelves, but extensions of the personalized services they offer”, adds Júlia.
About Le Pro Cosmetics
A Le Prö Cosmetics is a cosmetics brand focused on natural and organic elements, specializing in hair realignment and recovery. It operates mainly online, involving the distribution and export of products to end consumers and beauty salons, with a special focus on professionals in the hair sector. The brand has a global presence, reaching more than 40 countries, including important markets such as the United States, Portugal, India and Turkey.
www.instagram.com/lepro_cosmetics
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