2023-08-09 17:00:00
The trend of consumers taking care of pets like family members tends to continue to increase. especially Thailand According to the survey in 2017, 1.3 million households had pets, rising to 1.45 million by 2021, contrary to the trend of declining birth rates.
It is an opportunity for real estate developers to capture the market. “Pet Residences” More, whether the Origin camp launched a condominium that can raise animals. which has functions and common areas that meet the living needs of both people and pets Whizdom Project The Forestias Bangna-Trad km. 7 The Estelle Phrom Phong project of Raimon Land has a zone for pets.
Phetlada Poolvoralaks Chief Executive Officer of Major Development Public Company Limited said Euromonitor and the Department of Business Development information Ministry of Commerce Stating that the pet business market has expanded significantly, it is expected that in 2026 the world pet market will grow at an average of 7.2% per year, especially in the Asian market. This is in line with the value of the Thai pet market, growing from 2021 at an annual rate of 8.4% to 66,748 million baht in 2026.
Data from the College of Management, Mahidol University, or CMMU found that out of a sample of 1,046 people, regarding 80.7% of pet owners were single, while 19.3% were married. Raising animals to help and help heal (Pet Healing) This is because therapy pets have benefits such as increasing happiness because it increases the level of Oxytocin by 20%, resulting in a good mental state. Reduces the risk of developing high blood pressure Help heal the mind or body.
However, Major Development Moving forward to becoming a “LifeScape Developer” that is not just a residential development. but develop a lifestyle that understands and covers all contexts Focusing on being “Pet Friendly” and raising a new standard to MAJOR Pet Family Residences is more than real estate.
For Pet Friendly in all dimensions, from the design to meet the needs of people and pets in each project, such as the Metris District Ladprao condominium, the design focuses on Craft & Quality alongside Pet-Friendly, emphasizing new common areas such as Multi-Pet Playroom, a special area for pets. Options such as rabbits, chinchillas, dwarf hedgehogs, Cat Haus, an area for cats and Pet Park, a large exercise area that allows dogs to enjoy outdoor activities with their owners.
Including non-toxic and zero VOCs standard construction and decoration materials that are friendly to people and pets. Bringing innovation and technology to help cool homes and prevent germs. Ready to join hands with more than 60 pet brands such as Thonglor Pet Hospital Kachavet Animal Hospital Meeting the needs of animal lovers
Currently, major family members Register pets as residents in every project, totaling more than 1,000. In 3 years (2021-2023), the registration of pets with juristic persons from 2021 has increased significantly, averaging 27%, 38% and 52% respectively.
“MAJOR Pet Family Residences is a new standard in the real estate industry. with a different marketing standpoint by every major project 100% pet-friendly, ready to move forward to develop functions to fully live with pets. elevating lifestyles together to form a community for quality and sustainable animal lovers.”
For the year 2023 performance, the company has set a target of 5,000 million baht in revenue, 7,000 million baht in pre-sale, and 2,000 million baht awaiting transfer of ownership. In the second half of 2023, it prepares to launch 4 new projects worth 10,000 million baht, along with a new business line, Hey Group. Alt Landscape, piloted before entering the technology business Set a goal within 5 years, new business revenue will increase to 20% of total revenue.
Apisit Sunthornchukiat Chief Executive Officer of Origin Condominium Co., Ltd., the developer of smart condominium projects in the Origin group, said that this year the company continues to move forward in the condo market for pet lovers for half a year. In the first year, there are plans to launch 5 new pet-friendly condo projects with a total value of 9,360 million baht, covering the green, blue, orange, yellow lines, and covering the whole of Bangkok and its vicinity, starting at 1.2 million baht.
“Many locations that Origin has launched projects have never had a pet condo before. Therefore, it is an alternative that meets the needs of people who want to raise animals.
Over the past 8 years, Origin has gradually launched 13 collectible condo projects for animal lovers with a total value of over 22,140 million baht.
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