2023-08-08 18:01:42
Programmatic means embarking on an automated digital auction process. The purpose of these real-time sales is to provide advertisers with optimized creation spaces. They are offered in a relevant way according to the criteria of the visitors’ search object. Programmatic should therefore potentially lead to more sales. This form of prospecting on the Net has developed well in recent years. This is why to diversify its business opportunities, it is good to try this marketing technique. We explain what this lever consists of for your company.
Why do computer
Programmatic has the advantage of greatly reducing the number of channels used to try to seduce a prospect. Faced with the many indecisions of visitors, making personified advertisements positions better. This should allow your teams to focus only on qualified visitors interested in your types of online products. Ultimately, this should lead to significant time savings.
Programmatic : auction system and process
When a user visits a site, their data is transmitted to a specific platform. It is through a comparison system that takes into account the expectations of advertisers that the sale is offered at the heart of computer . All this happens very quickly, just the time of a load! And the bids are carried out in ascending order with a value of only 1 cent more for each new proposal. This is what is called in the market: the second price auction.
AI at the service of
It is through high-performance algorithms produced by artificial intelligence that the process of programmatic is carried out. Their role is to analyze traffic and extract the prospects most likely to respond to an offer. AI now has the ability to identify user behavior to direct them as closely as possible to sales.
Various types of programmatic
This is a key rule in business: always know how to diversify. This is why you have every interest in multiplying the ways that exist to do programmatic . We present them to you.
The display banner or SEA (search engine )
This method uses a dedicated space within a website to deliver its message in a striking design for the Internet user. The choice of keywords you have made is what comes to position you better. Your natural referencing is thus improved and the subject of the requests converge better towards your sales.
The video display
Through video display, programmatic uses a graphic type element. A video can be posted online to promote your product or a simple image.
The text
In this last case of programmatic , it is a well-worked text that appears on the screen.
Knowing how to adopt new communication strategies that employ artificial intelligence has become one of the innovative methods on the market today. Techniques to try to try to increase your turnover!
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