Barbie surpasses $1 billion at the box office and breaks records

2023-08-07 09:59:00

Update (08/07/2023) – GS

Cinema has been going through a very troubled period, with many of the high-budget productions proving to be real failures at the box office.

Fortunately, there are still some releases that are standing out with the general public, as is the case of movies em live-action yes Barbiestarring Margot Robbie.

Even before its launch, we already knew that the feature would be a success, either because of the weight of the Barbie name or because of the “Barbenheimer” movement, created due to the joint release between the doll film and the feature Oppenheimer.

Last weekend Barbie surpassed the $1 billion mark at the box office in just 17 days since its release, making it the top of Warner Bros. who reached this mark in the shortest time.

The record previously held by Harry Potter and the Deathly Hallows – Part 2 makes the fantasy comedy directed by Greta Gerwig becomes the sixth blockbuster to gross over $1 billion post-pandemic, trailing only Spider-Man: No Going Home, .Top Gun: Maverick, Jurassic World Dominion, Avatar: Way of Water and the recent Super Mario Bros. The film.

As if that weren’t enough, Barbie is the second highest-grossing film of 2023 – surpassed only by Super Mario Bros. The Movie, which also makes Greta Gerwing the first solo director to gross a billion dollars. Other films directed by women have surpassed that number, but Frozen and Frozen II were co-directed by Anna Boden and Ryan Fleck, and the same goes for Captain Marvel, also co-directed by Anna Boden and Ryan Fleck.

Also at number one at the box office for its third straight weekend, the Barbie movie grossed $459 million in North America and $572 billion worldwide for a total of $1.31 billion. Surprisingly, Jeff Goldstein, head of domestic distribution at Warner Bros., and Andrew Cripps, president of international distribution, also said they were surprised by revenue for a film that “surpassed even our most optimistic forecasts”.

We still don’t know what Barbie’s final box office will be, but the feature certainly has what it takes to become the biggest hit of the year.

Did you go see Barbie at the movies?

Update (07/27/2023) – by DT

Barbie: the film’s box office exceeds $ 400 million and passes Mission Impossible 7

A week following its launch, the Barbie film managed to surpass the mark of US$ 408 million, a figure of R$ 1.9 billion, in collection. The production starring Margot Robbie was very successful in several countries and took many people to the cinemas.

The long doll also outperformed another big-name production. The film starring Tom Cruise, Mission: Impossible – Reckoning Part 1 earned US$ 373 million, more than R$ 1.7 billion, even though it was released a week earlier.


Of the US$ 408 million achieved by Greta Gerwig’s production so far, US$ 214 million was in the United States alone and the other US$ 194 million in the rest of the countries where the production was also shown in movie theaters.

In the first weekend alone, the feature grossed US$ 350 million and achieved the best result for productions released in 2023. Barbie also had the best debut in the history of a film directed by a woman.

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Currently, Barbie is Hollywood’s ninth biggest hit in 2023. However, demand for the world’s most famous doll movie is still high and the expectation is that the production will position itself better in this classification in the coming days.

It is worth remembering that, even before its debut, the Barbie movie broke a record in Brazil by becoming the biggest pre-sale in Warner Bros. history. in the country. The production regarding the doll went viral on social media, which generated a lot of spontaneous marketing.

Mattel can make billionaire profit

Mattel, the company that owns the rights to the doll, might earn around US$950 million this year. If confirmed, this value would be almost three times greater than that of 2022, when the company made a profit of US$ 394 million, regarding R$ 1.9 billion.

The production has boosted sales of the toy, in addition to generating a large profit with the licensing of Barbie products. In the end, the film might be a huge relief for Mattel, which has been recording revenue losses since 2010.

Original text (07/18/2023)

O yes barbie movies premieres next Thursday (20) and has already broken a record. The live-action blonde doll became the biggest pre-sale in Warner Bros. history. in Brazil and surpassed all the big stars of the studio, such as Batman and Harry Potter.

The announcement was made by Warner Bros. on your social networks. However, the company did not disclose the pre-sale figures for the feature film starring Margot Robbie, but took advantage of the achievement of the milestone to disclose the advance sale of tickets.

“Be part of the pink mutirão”, invited the post from Warner Bros. Brazil. The message refers to the wave regarding the Barbie movie that has taken over social networks in recent days and has already made the doll feature become a phenomenon even before its debut.

This popularity can also be seen in the dozens of screenings available in most cities, which are almost full for the first weekend of the film’s opening, not to mention the various related products that have taken over the stores.

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According to the first impressions released by film critics who have already seen the film, it is possible that this interest in the live-action Barbie will remain for some time following the premiere. Some points of the film were well praised.

Part of the international critics highlighted the charisma of the cast, the fun tone of the story and the very quality of the script as the strengths of the adaptation and this might make this good initial performance extend for a few more weeks.

And you, are you going to watch the Barbie movie in theaters? Let us know in the comments down below!

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