2023-08-07 09:15:00
To pay attention to what concerns women in their various services
Dubai – Al Arabiya.net
Posted on: August 07, 2023: 01:15 PM GST Last updated: August 07, 2023: 04:04 PM GST
The Public Investment Fund launched Kayani, an integrated company to promote and inspire a healthy life for women in the Kingdom of Saudi Arabia. The company will focus on the health and lifestyle of future generations through six main services, including fitness, sportswear, personal and therapeutic care, nutrition and diagnosis, and eating. health, in addition to health education.
Princess Rima bint Bandar bin Sultan chairs the company’s board of directors, and Kayani aims to take care of everything related to women in its various services, especially with regard to mental, physical and social health. The company seeks to reach more than one million beneficiaries in order to contribute to the creation of a vibrant society in line with the goals of Saudi Vision 2030.
The launch of Kayani comes in line with the Public Investment Fund’s strategy aimed at empowering promising sectors, localizing technologies, empowering the private sector, diversifying sources of income for the local economy, and contributing to improving the quality of life in line with the goals of Saudi Vision 2030.
The company will provide electronic services at the highest international levels, to form a seamless link between direct and digital services, in an effort to reach the best services for a wide range of beneficiaries. Kayani will work to empower the health, well-being and fitness sectors in the Kingdom, and contribute to their development through cooperation with The private sector, to support the local economic system.
Raed Ismail, Director of Direct Investments in the Middle East and North Africa at the Public Investment Fund, said: “Kayani aims to create many investment opportunities in the fitness and well-being sector in the Kingdom, which is currently valued at more than 16 billion riyals. We are happy today to enter the fund.” In a sector that mainly cares regarding the health and well-being of women, Kayani will work in cooperation with the private sector to provide integrated services that contribute to empowering this sector and creating a healthier and more vibrant society.”
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