2023-08-06 08:04:00
Since last Friday (4), Sem Parar started using the Azure OpenAI Service. According to the company specializing in automatic payment methods, the Microsoft platform will serve to improve the responsiveness and assertiveness of solutions for orders received in the digital customer service channel.
The integration of artificial intelligence will happen through Carol, the company’s virtual assistant, in the WhatsApp channel. The training of the AI tool was done with more than 15 thousand interaction hypotheses and new training inserted during the project.
Adding new features to the Azure OpenAI Service allows Carol to answer customer questions in messenger in an intelligent and contextual way. The objective is to produce efficient and resolutive solutions, with a personalized and humanized language, with the reduction of the total time of contact with the client.
“The company invested in the formation of an innovation cell specialized in artificial intelligence and in the dissemination of its use internally. At first, the project was implemented in customer service via WhatsApp, but there are also plans to use this technology in other areas.”
Carlos Gazaffi
President of Nonstop
Carol’s beta version is available and comes to be an alternative to the other communication channels with Sem Parar’s customers – which will remain active. The success rate in answering the questions is over 90%, with the possibility of reaching 100% in several of them.
“This release is just the beginning of what we are doing at Sem Parar. Artificial intelligence plays a crucial role in our strategy. We are focused on the future and ensuring that transformation reaches our customers through a variety of initiatives.”
P
the court of Scrideli
Vice President of Technology and Digital at Sem Parar
The project in partnership with Microsoft is part of the digital transformation movement promoted by Sem Parar, through its holding company, Grupo Fleetcor.
The Redmond giant’s Artificial Intelligence has also been used by Globo, in order to improve the strategy in the station’s programming.
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