2023-08-06 12:11:37
With an astonishing dynamism, the company Nothing will expand its activities and will notably launch an affordable connected watch.
Nothing, via its co-founder Carl Pei, announced the creation of a sub-brand called CMF. This will aim to offer more accessible technological and design products. First products planned for CMF, listeners and an connected watch for this year.
A mysterious name
Present in the landscape for barely two years, Nothing has already carved out a small place for itself in the world of smartphones and headphones thanks to original and innovative products, the most recent being the Nothing Phone (2). The brand led by Carl Pei therefore decided that it was time to grow. In a Community Update video posted yesterday on YouTube, the CEO of Nothing announces the creation of a sub-brand of the company, called CMF. If the boss of the company has not yet revealed what these three letters really mean, many are those who think that it is a reference to Color, Material, Finish (Color, Materials and Finish), a type of industrial design “which focuses on the chromatic, tactile and decorative identity of products and environments” according to its online definition.
This sub-brand will be thought of, indicates Carl Pei, as “a new range of products that makes their best design more easily accessible. » It’s a different team than Nothing that will be working on the new products. CMF will focus on products with a sleek and clean design for affordable prices and quality, while the main brand will continue to focus on innovative designs and premium devices.
Two new products coming soon
The boss of the English company is wasting no time and is already announcing two new products in development within CMF. The brand’s first devices will be wireless headphones and a connected watch. Nothing is given to us regarding any release date (we just know it might be later this year) or price range.
It will be interesting to discover the price positioning of the new CMF products. Remember that Nothing does not sell its devices at exorbitant prices. For example, his Ear headphones (2) cost €149 and his latest smartphone Nothing Phone (2) unveiled earlier in the month starts at €679.
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