2023-08-03 09:12:00
Noa Moussa / Photo credit: ANDREAS SOLARO / AFP
602 liquidation and receivership procedures for hair salons have been opened in the past six months. In question: the sequence of the Covid-19 epidemic, the rise in the cost of energy and the drop in purchasing power. In the space of two years, bankruptcies of hair salons jumped 181%. To understand, Europe 1 went to a Parisian hair salon.
At the corner of the street of hundreds of municipalities in France, iron curtains definitively drawn. With the drop in purchasing power and the rise in energy prices, hairdressing salons are in great difficulty this year. With a hair dryer in hand, Michèle, a Brazilian hairdresser in a Parisian salon, greets a client. “Before, we had a lot more customers. Normally, I did fifteen to twenty customers a day. Today, I only do eight or nine. That’s the reality,” she warns.
Changing customer habits
Bankruptcies have increased by 181% in two years, with 602 liquidation and receivership proceedings opened in the last six months. Because habits have changed: Andréa, 26, thought carefully before pushing the door of the living room. “I’m cutting my hair doing a very short bob. I’m going to let my hair grow out, maybe three months or six months, instead of coming back in two months to cut my hair once more” , she explains.
This decline in customers, Michelle sees it every day in her hair and nail salon where she employs four people. “This year I don’t want to take a vacation because I can’t close. My turnover today is alarming so I made sacrifices to keep working, not travelling, not taking vacations , not to lower my salary. It’s very difficult”, confides, saddened, the hairdresser. In the district, four hair salons have closed their doors since the beginning of the year.
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