2023-08-01 12:22:17
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TWITCH – What is the relationship between Twitch and Carrefour? This Friday, July 28, streamer bms_natha had fun filming and streaming on Twitch his daily life as a cashier in one of the French brand’s stores. Over the weekend, the video gained momentum on social media.
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As you can see in the video at the top of the article, the live of Nathanaël (his real first name) was such a success that the streamer multiplied his audience by almost ten. An audience in which we find Samuel Étienne, star of the platform, who described the live as ” stream of the year ».
« I’ve been streaming for a year, I’ve reached 1,800 followers, which is already incredible! 15 – 20 spectators on average is already cool. I don’t know why that [le live Carrefour] had such an impact “, explained Nathanaël in another livestream on Twitch broadcast later. It is now followed by more than 20,000 people. He is part of the BMS Collective, a group of esports streamers.
But this success is also due to one of his followers, who shared the best moments of the live on Twitter. ” You played too well ‘pointed hat’ [nom d’utilisateur du follower]thank you for the work “, thanked Nathanaël on Friday.
On the other hand, Carrefour was not at all aware of the graphic design student’s project. On the spot, he says he was summoned to the office of his manager and the store manager: “ I thought I was going to vomit from stress. In my head I was too happy with the live performance and at the same time I said to myself ‘OK, it’s over, now I don’t have a career anymore, they’re going to shut me down, they’re going to sue me, it’s ended’ ».
The young man immediately apologized for never having shown the customers’ faces. But Nathanaël finally got out of it without any problem, since he was also able to exchange on Twitter with Carrefour France, who did not seem to be too angry with him.
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The HuffPost contacted Carrefour and Nathanaël but did not receive a response before publication.
See also on Le HuffPost :
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