Introduction to business management (Grenoble University Press “Gestion en +”, 2020)

2023-07-24 22:00:00
Page 1 to 4: Start Pages | Page 5 to 9: Virginie Gallego, Julie Moutte and Julien Reysz – Introduction | Page 11 to 25: Virginie Gallego, Julie Moutte and Julien Reysz – Chapter 1. The emergence of management: the theory of organizations | Page 27 to 45: Virginie Gallego, Julie Moutte and Julien Reysz – Chapter 2. Strategic and human management | Page 47 to 69: Virginie Gallego, Julie Moutte and Julien Reysz – Chapter 3. Marketing | Page 71 to 92: Virginie Gallego, Julie Moutte and Julien Reysz – Chapter 4. Production management and logistics | Page 93 to 117: Virginie Gallego, Julie Moutte and Julien Reysz – Chapter 5. General accounting and financial analysis of the company | Page 119 to 121: Virginie Gallego, Julie Moutte and Julien Reysz – General conclusion | Page 123 to 125: Bibliography | Page 126 to 128: End pages.
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