2023-07-28 09:21:39
Greta Gerwig and Margot Robbie’s pink bang goes beyond the movie screen.
Barbie is exceeding all box office expectations. It was expected to be a complete success, but the 500 million dollars it has raised in its first week confirms it as a social phenomenon. The Greta Gerwig and Margot Robbie film does not stop accumulating good news and all this phenomenon has made it break a record that no one has achieved in the last 15 years and which, coincidentally, was held by a film by Christopher Nolan, its competitor on the billboard currently with Oppenheimer.
Barbie grossed $26.1 million the Monday following it opened – a figure, to give you an idea, that Smile or Knock did not manage in its entire first weekend – making it record the best Monday for a film since 2008. Before her, The Dark Knight, the second part of the Batman trilogy directed by Nolan, had reached 24.6 million dollars, thus achieving the record.
The numbers for the Heath Ledger feature have not been adjusted for inflation, so there’s still a chance Nolan might still hold the title of most watched movie on a Monday. In any case, they are impressive. It is the thirteenth Monday in history, also surpassing premieres like Jurassic World. Likewise, it’s the best Monday there is for a film directed by a female director.
The phenomenon is global and fully confirmed. And here we are not only talking regarding Barbie. The fact that its premiere coincided with Oppenheimer’s, thus creating a wonderful ‘Barbenheimer’, has meant that both have achieved the fourth best weekend of all time for theaters. Both were expected to attract many viewers to the cinema, but following a few difficult years for exhibitors -following the pandemic nothing has been the same- optimism was measured.
Mattel is already thinking regarding the sequel to ‘Barbie’ and it is not the only one: Polly Pocket and Barney will take advantage of its wake
Now you can trust the magic of the cinema. Curiously, with two films that go a bit once morest the current of what the studios have in their hands. At a time when franchises and the superhero genre no longer sell as many tickets, the success of these two independent films cries out for more original stories with the potential to fill theaters.
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