2023-07-27 14:33:19
EA Agency brings innovative experiences from CAIXA Lotteries to Campus Party
EA is the agency responsible for the experiences of CAIXA Lotteries at Campus Party during the 5 days of the event, providing unique and innovative moments for participants. The agency brings a series of actions that promise to enchant and engage the public, aligning modernity and playfulness during the event that will take place from 07/26 to 07/29, at the Anhembi exhibition pavilion.
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Tonico Novaes, Director General of Campus party – Photo: Vinicius Felipe
Highlight and leading role of Loterias Caixa in activations for the largest technology and entrepreneurship event in the world
Campus Party is recognized worldwide as the largest technology and entrepreneurship event. CAIXA Lotteries seek to reaffirm the brand’s positioning with a focus on social transfers from bets and dissemination of Responsible Gaming principles. In addition, the EA agency will emphasize the CAIXA Lottery’s support for parasports.
Get to know the agenda of the main CAIXA activations at the Campus Party:
Open Area: free access will bring several activations with distribution of gifts. With the use of QR Codes scattered around the fair, visitors will have the chance to win surprise gifts by scanning them at the event. To pick up the gifts, participants must go to the LOTERIAS CAIXA stand located in the open area, where they will need to download the lottery application and prove their presence to our producers on site. Holographic Box: virtual representations of Paralympic athletes who will share their stories inspiring.Visitors will be able to choose what they want to hear/ask through an iPad and will know the story of three swimming athletes. Vignettes of athletes will invite visitors to interact when they are inactive.Garra da Sorte: a fun garmachine will be filled with balls with surprises inside! To participate, just download the application and provide the data. Each CPF will be entitled to one participation per day or while the daily supplies of gifts last. Paralympic Race Simulator: with a special chair racing simulator, visitors enter a mini competition with the aim of reducing time and breaking records at the event . Upon achieving this feat, they will win an exclusive gift, and their record will be displayed on the main stand’s screen. Responsible Gaming: an interactive way to educate regarding responsible gaming. Visitors will participate in a quiz to understand what kind of player they are. At the end of the quiz, an interactive screen will talk regarding each act of a responsible player. Campuseiro Area: lectures and activities for 24 hours a day. “Tá Pra Jogo” Studio: videocast recordings twice a day, with influencer NINA SILVA receiving CAIXA employees for relaxed and information-rich conversations. Decompression Area: resting area for Campus Party participants.
All CAIXA Lottery initiatives at Campus Party aim to inform that more than half of the bets placed by Brazilians are passed on to various social areas, and underscores the importance of the digital transformation of CAIXA Lottery games through the young public.
The Campus Party will take place at the Anhembi Exhibition Pavilion, with activities in the Campuseiros (Paying) area from 07/24 to 07/30, and in the Open area (Free) from 07/26 to 07/29.
About EA:
EA Agency is recognized for its expertise in activations, innovative experiences and content production on major platforms, whether sports, cultural or technological, always providing memorable moments for customers and partners.
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