2023-07-24 15:40:00
in the bulletin Power On, Gurman says that Apple will adopt the new sales system when the customer uses the EasyPay system to pay for the purchased product. In this mode, the customer will not need to take the product homeas the delivery will be made by Apple itself.
The analyst says that the idea is to reduce the space allocated to stocks in Apple Stores, in addition to providing more convenience for its customers, who will not need to leave the store carrying several boxes and bags, in addition to products that can be heavy, such as an iMac.
Gurman even cites a memo sent to store employees by Apple:
We want all of our customers to leave the store with exactly what they came for. And it will be easier with EasyPay Online Orderingwhich will be released in early August. With a single transaction, you will have the option of different fulfillment methods, such as shipping or customizing a product.
At this time, Apple sellers are advised to recommend that customers make their purchases online if they want products delivered to their home. So this can be a breakthrough for those who are purchasing their first product from the brand.
Another interesting point mentioned by the journalist is that this change should benefit the launch of the Vision Pro, so that Apple will not need to have a large stock of lenses and accessories for the immediate delivery of the headset. So stores may only have handset demo kits and a few standard units for immediate delivery.
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