2023-07-24 09:46:00
[Article publié le lundi 24 juillet à 10H56 et mis à jour à 11H46] Gone is the famous blue bird. Elon Musk and Linda Yaccarino, CEO of the social network, announced that the Twitter platform would change its logo, a white X on a black background to replace the blue volatile used since the launch of Twitter in 2006. And it’s now done: the new logo was launched on Monday.
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“X is here! We will do it “had written on Twitter Linda Yaccarino, posting a photo of the new logo earlier in the day.
A change announced on Saturday
The day before, Elon Musk had already changed his profile picture on Twitter to the X on a black background, describing this new logo as ” art Deco “, as well as the link of his bio by X.com, which now redirects to the site of Twitter. ” We will soon say “farewell” (in French, editor’s note) to the Twitter brand and, gradually, to all the birds “, he announced on Saturday, before suggesting that the new logo might be an X. “ If a good enough X logo is posted tonight, we’ll upload it worldwide tomorrow “, he had still assured.
The platform owner had also announced that the tweets would be called “ X following this name change.
This name change would come at a time of difficulties for Twitter, which Elon Musk has laid off regarding half of the staff and whose revenues have fallen by 50%, according to the billionaire. The social network faces a myriad of competing apps, including Meta-launched newcomer Threads, which is estimated to have 150 million users.
Social networks: canon launch for Threads, Meta’s “Twitter killer”
Why the “X”?
X is a mathematical symbol that the boss of Tesla, SpaceX, Twitter and Neuralink is particularly fond of. X.com was the name and website of the online bank founded by the businessman that later became the PayPal online payment service. It is also found in the first name of one of his children, a boy baptized X Æ A- 12.
After buying Twitter last year for $44 billion, Elon Musk changed the name of the company to X Corp last April.
Threads, the “Twitter killer” of Meta and its 30 million users in two days, panicked Elon Musk
Unlimited services
“Powered by AI, X will connect us in ways we are only just beginning to imagine”detailed Linda Yaccarino, Sunday on Twitter. “X is the future state of limitless interactivity – centered around audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services and opportunities. There is absolutely no limit to this transformation. X will be the platform that can provide, well… All “she continued.
“For years, fans and critics alike have pushed Twitter to dream bigger, innovate faster, fulfill our potential. X will do that and more”added this former executive of NBCUniversal.
For his part, Elon Musk has since regularly mentioned his project to transform Twitter into a multi-faceted application, with financial services, such as WeChat in China.
Monetization of the certified badge
The American billionaire had already started to make changes within the social network. In April, Twitter began charging public figures to maintain their verified account status on Twitter. Several personalities have therefore seen the blue badge, signifying that their account is authentic and verified, disappear. These include the Pope, Donald Trump, Beyoncé, Justin Bieber, Cristiano Ronaldo, Bill Gates and Jack Dorsey, the creator and ex-CEO of Twitter.
If Twitter is moving at full speed on the monetization of verified accounts, it is because the company needs it. The takeover of Twitter by Elon Musk in October 2022, and its many twists and turns will not have been without consequences. Its valuation has melted like snow in the sun. According to an internal document consulted by several American media at the end of March, the new owner of the social network estimates it at 20 billion dollars, once morest 44 billion five months ago when the social network was acquired by the entrepreneur.
Twitter: Linda Yaccarino (ex NBCUniversal) will replace Elon Musk at the head of the blue bird
(With AFP)
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#longer #Twitter
